Contact Information: Media Contacts: Cradle Technologies Bruce Schulman Phone: (408) 636-5095 Email: Email Contact Techwell, Inc. Sabrina Joseph Phone: (408) 726-1577 Email: Email Contact
Cradle Teams With Techwell to Launch High-Performance Scalable PCI DVR Card Reference Design Aimed at Improving Security Surveillance Applications
This Low-Cost Solution Adopts Techwell's Industry Leading High Quality 4 Channel Video and Audio NTSC/PAL Video Decoders
| Source: Cradle Technologies
SAN JOSE, CA -- (MARKET WIRE) -- March 28, 2007 -- Cradle Technologies, a fabless semiconductor
company providing Multi-core DSPs (MDSPs) for video and imaging systems,
today announced the product launch of Janus, a low-cost PCI DVR reference
design from Cradle featuring Techwell's Inc. (NASDAQ : TWLL ) TW2835 AV
Controller and Cradle's CT3616 MDSP. Techwell, a leading designer of
mixed-signal video semiconductor solutions for the security surveillance,
automotive, and consumer electronics industries, will demonstrate this
reference design during the International Security Show ISC West, March
28-30th at their Booth #6133 located in the security surveillance pavilion.
Cradle's new Janus PCI DVR uses four Techwell TW2835 AV Controller chips.
The TW2835 is a feature-rich, four-channel video and audio controller for
security applications. With four NTSC/PAL video decoders, motion detection,
dual color display controllers, and dual video encoders with NTSC/PAL
analog and digital outputs, the TW2835 provides the most integrated
features at the lowest cost for the security surveillance industry. The
TW2835 also boasts a flexible video display/record/playback controller
including basic OSD display and MUX functions.
"We are pleased to partner with Cradle, a leader in MDSPs," said Tom
Krause, Director of Business Development at Techwell. "The Janus PCI DVR
reference design powered by the TW2835 and Cradle's CT3616 enables fast,
easy design of fully-featured security products and we look forward to
sharing this design with our respective customers."
Cascading four Techwell TW2835 AV controller chips, Janus is able to
simultaneously compress up to 16 channels of video and audio using H.264,
MPEG4 or MJPEG with a single CT3616, while reserving headroom for
intelligent video content analysis applications or playback. The fully
software programmable CT3616 MDSP allows developers to customize the
features and functions of the Janus design for product differentiation.
Channel density, frame rate, resolution, and other parameters can be
modified to accommodate video processing and analysis needs.
The Janus PCI DVR design supports several video encoders including H.264,
MPEG-4, and MJPEG. Janus also supports on-the-fly changes to encoding
parameters while the video encoder is actively working. As a result, the
frame rate, resolution, or bitrate of each individual video channel can be
dynamically changed as required in response to external events, such as
alarms. Janus will be offered to customers with pre-built combinations of
channel density and codec formats. This eliminates the need for embedded
software development work by the customers, and allows manufacturers to
quickly bring to market families of PCI DVR cards based on a single
hardware reference design, manufactured with different stuffing options and
host software configuration. These features significantly reduce
development time, cost, and complexity, while providing ultimate
flexibility in product configuration and customization.
"The combination of Techwell's feature-rich AV controller chip and our MDSP
chips in the Janus PCI DVR card demonstrates Cradle's ability to provide a
flexible and high-performance product that can handle the complex
algorithms inherent in state-of-the-art video surveillance equipment," said
Bruce Schulman, Vice President at Cradle. "Our Janus reference design gives
the system designer a head-start in the development of low-cost and
high-end products for a wide range of video applications."
Pricing and Availability
The Janus PCI DVR reference design kit will be released to customers in Q2
2007. Contact Techwell or Cradle sales representatives for detailed product
information, pricing, and availability. Techwell's TW2835 is currently in
mass production, please contact a local Techwell sales representative for
evaluation boards, samples and pricing -- sales@techwellinc.com
Cradle's CT3616 is currently in mass production, please contact Cradle
sales representatives for pricing -- sales@cradle.com
About Techwell, Inc.
Techwell is a semiconductor company that designs, markets and sells mixed
signal integrated circuits for multiple video applications in the security
surveillance, automotive and consumer electronics markets. Techwell designs
both general purpose and application specific products that enable the
conversion of analog video signals to digital form and perform advanced
digital video processing to facilitate the display, storage and transport
of video content. Headquartered in San Jose, CA, Techwell currently has
over 90 employees in the U.S., Korea, Taiwan, China and Japan. Please visit
www.techwellinc.com for more information.
About Cradle Technologies
Cradle is a fabless semiconductor company providing the best
price/performance, most flexible, and most scalable DSP solutions for
real-time multimedia applications. Cradle's Multi-core DSP architecture
innovation delivers
high-performance scalable DSP processing with the flexibility,
time-to-market, and product differentiation benefits of processor-based
programmable platforms. Coupled with a Janus Reference Design Kit and
suite of application software functions, Cradle provides OEMs with all the
building blocks necessary to enable flexible yet
high-performance DSP designs. Cradle's corporate headquarters are located
in Sunnyvale, California. For more information, visit www.cradle.com.