INDIANAPOLIS, March 29, 2007 (PRIME NEWSWIRE) -- ATA Airlines has enhanced its Travel Awards frequent flyer program through a new Point conversion benefit. Travel Awards Members can now redeem 7,250 Travel Awards Points for one Southwest Airlines Rapid Reward Award. This new benefit allows Travel Awards Members access to over 50 additional domestic locations served by Southwest Airlines. Members can already choose to earn either ATA Travel Awards Points or Southwest Airlines Rapid Rewards credits for their ATA travel, and may now also convert Points into Southwest Airlines Rapid Rewards Awards. This further solidifies ATA's program as one of the most rewarding in the airline industry. Travel Awards Members can earn an Award after taking as few as two (2) roundtrips.
"This program enhancement opens up a host of new travel destinations for our members through our codeshare agreement with Southwest Airlines," said ATA's Senior Vice President-Scheduled Service, Josef Loew. "This is one of many significant changes we have made to the program over the past year and we will continue to identify and foster new ways to build the Travel Awards Program as the most generous loyalty program in the industry."
For more information or to redeem an Award, visit ata.com.
In its 34th year of operations, ATA offers affordable travel between the Mainland cities of Los Angeles, Oakland, Ontario, Phoenix and Las Vegas and Hawaiian cities such as Honolulu, Maui and Hilo. From Chicago's Midway Airport, ATA offers non-stop flights to New York-LaGuardia, Washington D.C., Dallas, and Guadalajara and Cancun, Mexico. ATA also offers non-stop service between New York-LaGuardia and Houston Hobby Airport. In conjunction with Southwest Airlines connecting codeshare flights, ATA serves customers in more than 50 cities. ATA provides features travelers have come to expect, including advanced seat assignments, self-service kiosks, Web check-in, and a frequent flyer program with one of the lowest thresholds for earning travel in the industry. ATA Travel Awards members have the option, when booking their flights on ata.com or at 1-800-I-FLY-ATA, of earning either ATA Travel Awards points or Southwest Airlines Rapid Rewards credits. For more information, visit ata.com.