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Celebrities Team Up With Dove(R) Deodorant to Raise Money for Self-Esteem
Dove Deodorant Sleeveless-Ready Celebrity Auction Encourages Women to "Go Sleeveless"
| Source: Dove
CHICAGO, IL -- (MARKET WIRE) -- April 24, 2007 --As the temperature rises, tube tops, tank tops
and countless other sleeveless styles are essential for every summer
wardrobe. Unfortunately, many women are reluctant to embrace this trend.
According to a new survey, only 8 percent of women feel beautiful when
sleeveless.(1) To help change this mindset, America's favorite celebrities,
including Tyra Banks, Jennifer Hudson, Felicity Huffman, Elle Macpherson
and Queen Latifah are partnering with the Dove Deodorant Sleeveless-Ready
Celebrity Auction to encourage women to feel confident and "go sleeveless."
The Dove Deodorant Sleeveless-Ready Celebrity Auction, which begins May 2
on Dove.com, will feature celebrity designed and autographed sleeveless
shirts. The auction's proceeds will help send girls across the United
States to self-esteem workshops through the Girl Scouts of the USA program
uniquely ME!, which is sponsored by the Dove Self-Esteem Fund (DSEF). The
DSEF is part of the Dove Campaign for Real Beauty, a global effort designed
to widen today's stereotypical view of beauty.
"The Dove Deodorant Sleeveless-Ready Celebrity Auction is dedicated to
building sleeveless confidence among women," said Chloe Dao, fashion
designer, auction participant and winner of Bravo's "Project Runway."
"Feeling beautiful when sleeveless is not all about the right clothes. To
feel great in arm-baring fashions, find a style that boosts confidence and
use a product that takes care of underarm skin."
On Wednesday, May 16, viewers can see how talk show host Tyra Banks designs
her exclusive, one-of-a-kind sleeveless top on "The Tyra Banks Show"
(syndicated/check local listings).
A Deodorant That Delivers On Its Promise
Nearly 60 percent of women experience irritated underarms, which is the
primary reason why women lack the confidence to wear sleeveless fashions.
In fact, one out of three women actually avoid going sleeveless because
they are self-conscious about their underarms. Dove Ultimate Clear is made
with 1/4 Translucent Moisturizers™, which provide softer, smoother,
sleeveless-ready underarms -- in just five days.
Dove Ultimate Clear has a unique formula that improves underarm irritation
caused by shaving. Unlike most leading gels, Dove Ultimate Clear does not
turn white over time. By staying on skin, not on clothes, it really
alleviates white marks. Now available in new Smooth Cashmere, a scent that
combines notes of jasmine, peach and vanilla, it also provides 24-hour
outstanding odor and wetness protection.
Dove Ultimate Clear is available in new Smooth Cashmere, Cool Essentials,
Radiant Silk, Fresh, Powder and Original Clean fragrances. The entire line
of Dove Deodorant is available at food, drug and mass retail outlets for a
suggested retail price of $3.99 for 2.6 oz and $2.99 for 1.6 oz (available
in Cool Essentials or Powder only). Visit Dove.com for more information
about caring for underarm skin, how to get sleeveless-ready with Dove
Ultimate Clear and the Dove Deodorant Sleeveless-Ready Celebrity Auction.
About Dove
The Dove mission is to make women feel more beautiful every day by
challenging today's stereotypical view of beauty and inspiring women to
take great care of themselves. Dove, manufactured by Unilever, is the No. 1
personal wash brand nationwide. One in every three households uses a Dove
product(2), which includes beauty bars, body washes, face care,
anti-perspirant/deodorants, hair care and styling aids. Dove is available
nationwide in food, drug and mass outlet stores.
About Unilever
Unilever (NYSE : UL ) (NYSE : UN ), one of the world's largest consumer
products companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the world,
consumers make 150 million decisions to purchase Unilever products. The
company has a portfolio of brands that make people feel good, look good and
get more out of life.
In the United States these brands include recognized names such as: Axe,
"all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise,
Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of
the preceding brand names are registered trademarks of the Unilever Group
of Companies. Dedicated to serving consumers and the communities where we
live, work and play, Unilever in the United States employs approximately
13,000 people in 60 office and manufacturing sites in 24 states and Puerto
Rico -- generating nearly $10 billion in sales in 2006. For more
information visit www.unileverusa.com.
(1) All statistics are a result of the Dove Anti-Perspirant study conducted
by Impulse Research Corp. in December 2006. The online survey was completed
by 2,048 women in the U.S. between the ages of 18-54. Margin of error is +/-
3 percent at the 95 percent level of confidence.
(2) ACNielsen (2004)