NEW YORK, June 4, 2007 (PRIME NEWSWIRE) -- The Student Conservation Association (SCA) and LIME, the multiplatform green living brand, have entered a joint partnership that will expand each organization's presence in, and services to, the green living sector. The media partnership will encompass sharing of resources to expose a broad audience to the benefits of hands-on conservation and resource stewardship, targeting key media outlets, stakeholders and consumers with joint outreach throughout SCA's 50th Anniversary and LIME's "Live the Change" campaigns.
Under the agreement SCA will have access to reach the LIME audience to communicate their conservation efforts to consumers across multiple platforms, including LIME Radio on Sirius Satellite Radio (ch. 114), LIME's broadband channel, as well as LIME's robust website, www.lime.com . SCA will promote LIME's "Live the Change" campaigns, and include information about LIME's various campaigns to their base of current volunteers, program alumni and across all the school programs to get student groups involved.
The partnership will focus on expanding people's conservation awareness and education as well as broaden their interest and involvement, in taking an active role in conservationism.
"LIME's commitment to environmental stewardship is evident in its extensive green living campaigns, multi-media initiatives, and overall support of SCA's mission," said SCA President Dale Penny. "SCA volunteers annually contribute nearly 2 million hours of conservation service throughout our nation, and through this partnership, LIME allows us to reach an audience destined to make a difference on our planet."
"SCA's mission is aligned with LIME's overall green living and balanced lifestyle values, making SCA a perfect partner to expand our grass roots outreach," said C.J. Kettler, Founder and CEO, LIME. "It's important for LIME to continue to build awareness, particularly in the youth sector --- with those who are our future leaders and environmental stewards."
About SCA
SCA is a nationwide conservation force of college and high school volunteers who protect and restore America's parks, forests, and other public lands. For nearly 50 years, SCA's active, hands-on approach to conservation has helped to develop a new generation of conservation leaders, inspire lifelong stewardship, and save our planet. To learn more, visit www.theSCA.org.
The Student Conservation Association logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3693
About LIME
LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.
Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.