FOOTHILL RANCH, Calif., June 4, 2007 (PRIME NEWSWIRE) -- Oakley, Inc. (NYSE:OO) today announced the release of HIJINX(tm), the latest sunglass addition to the company's newly merchandised "SQUARE O" eyewear collection. Named after the distinctive icon that signs it, the SQUARE O eyewear collection is an expression of unique Oakley design inspired by the lifestyles of its athletes as well as their cultural influences including music, art and fashion. A signature edition of the new HIJINX(tm) style honors Bruce Irons, a renowned innovator of free surf, who joined the company's global surf team earlier this year.
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"We created the SQUARE O collection to better communicate our unique combination of performance, optics, and innovation with a blend of style and attitude that is distinctively Oakley," said Colin Baden, president, Oakley, Inc. "Our technology is fueled by athletes' demands for performance and our art is inspired by their individuality, approach to life, and attitudes which in many ways define today's lifestyle."
"The SQUARE O collection matches clean, uncomplicated styling with an edge of attitude, and design cues that express the personality and individualism of the wearer," Baden continued. "The Bruce Irons Signature Edition HIJINX(tm) is a great example of this synergy of technology, design and art. Bruce's approach to life is like his approach to surfing - aggressively original with no apologies - a perfect definition of HIJINX(tm)."
Oakley HIJINX(tm)
Oakley's new HIJINX(tm) features the company's High Definition Optics(r) (HDO(r)), a collection of technologies that offer unbeatable clarity. This includes patented XYZ Optics(r), a geometry that maintains clarity at all angles of vision. The eyewear is engineered with six-base lens curvature to expand peripheral view and optimize side protection against sun, wind and impact. Oakley's Plutonite(r) lens material filters out 100% of all UV light up to 400nm. Additionally, there are two polarized options which feature Oakley's proprietary lens filtering technology that block the blinding rays of glare found in environments with highly reflective light.
The sculpturally integrated hinge mechanisms of this frame work with dual cam action, and the company's Three-Point Fit maximizes comfort while holding the lenses in precise optical alignment. Comfort is further optimized by the low weight of Oakley's durable O Matter(r) frame material. HIJINX(tm) can be fitted with prescription lenses if desired.
SQUARE O Collection
HIJINX(tm) marks the ninth addition to Oakley's SQUARE O collection. Additional styles include GASCAN(tm), GASCAN(tm) S, EYE PATCH(tm), OAKLEY CANTEEN(tm), WARDEN(r), TWITCH(tm), MONTEFRIO(tm) and OIL DRUM(r). Visit www.oakley.com for more information on these eyewear inventions or www.myspace.com/squareo for more information on the SQUARE O lifestyle.
About Oakley, Inc.
Oakley is a global leader in sport performance optics including premium sunglasses, goggles, and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at www.oakley.com.
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Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are made pursuant to the "safe harbor" created by those sections. All statements in this press release, other than those that are purely historical, are forward-looking statements. Forward-looking statements typically are identified by the use of terms such as "expect," "believe," "plan," "intend," "seek," "anticipate," "outlook," "estimate," "assume," "project," "target," "could," "will," "should," "may," and "continue," as well as variations of such words and similar expressions, although some forward-looking statements are expressed differently. Forward-looking statements in this press release include, without limitation, statements regarding product, retail and brand initiatives, marketing efforts, upcoming product releases, operational improvements, on-time apparel deliveries, responsiveness to retailers and consumers and the ability to drive consistent, profitable growth. The company's expectations, beliefs, anticipations, objectives, intentions, plans and strategies regarding the future are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results, and actual events that occur, to differ materially from results contemplated by the forward-looking statement. These risks and uncertainties include, but are not limited to, the highly competitive markets for our products and our ability to develop innovative new products and introduce them in a timely manner; consumer acceptance of our new products and our ability to respond to changing consumer preferences; order and demand uncertainty; our ability to attract and retain qualified personnel; intellectual property infringement claims by others and our ability to protect our intellectual property; our dependence on key suppliers for materials we use in our products, including lens blanks; our ability to successfully integrate acquired businesses into our operations; our dependence on athletes and personalities for the endorsement of our products; and risks associated with our international operations, including foreign currency exchange rate fluctuations and the impact of quotas, tariffs, or other restrictions on the importation or exportation of our products. Risks and uncertainties that could cause our actual results to differ from those set forth in any forward-looking statement are discussed in more detail under "Risk Factors," "Business" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's Annual Report on Form 10-K for the year ended December 31, 2006, as well as similar disclosures in the company's subsequent SEC filings. Forward-looking statements contained in this press release are made only as of the date hereof, and the company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.
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