Good Health Advertising Debuts to Deliver Unique Value to Health Information Consumers, Advertisers and Publishers

NEW YORK, NY--(Marketwire - June 18, 2007) - Good Health Advertising (GHA) today announced the launch of a standalone online advertising initiative featuring only the best in consumer-oriented independent health content publishers. Good Health Advertising currently represents more than 30 high-quality health, medical and healthy living Web sites, offering advertisers a monthly reach of over 6 million health information consumers.

Good Health Advertising brings together high-quality, health-focused Web publishers targeting many of the most pressing health issues facing Americans today such as heart disease, cancer and diabetes, forming a valuable collection of sites that provide healthcare, medical and pharmaceutical marketers with a unique opportunity to reach potential customers. The health category is the second-largest advertising segment in the U.S. with millions of people going online every day for health-related information and products. Good Health Advertising also offers opportunities to target the healthy living and healthy lifestyle content such as weight loss, nutrition, fitness, skin care and many others relevant to so many consumers. Good Health Advertising provides an intelligent solution to connect expert medical practitioners and product providers with health-focused consumers.

"The Internet has emerged as a rich source of healthcare and medical information available to millions of consumers across thousands of sites," said Robert Kadar, founder and CEO of Good Health Advertising. "In addition to a limited number of large sites and portals, there are many small to mid-sized publishers that deliver high-value content and reach important, engaged audiences. Good Health Advertising is dedicated to serving the needs of these small to mid-sized health information publishers. We make it easy for our advertising agency colleagues to reach valuable and desirable sites and audiences they may otherwise miss."

GHA was founded by entrepreneur Robert Kadar whose background includes over five years of building and managing the original DoubleClick Network as a VP in the media group. Most recently, Robert held the position of Director, National Sales for the Healthology division of iVillage, an NBC Universal Company, where he helped launch the first advertising sales efforts for this medical content syndicator.

Unlike many of today's mass-reach, untargeted ad networks, GHA is committed to providing quality solutions to related health advertising and pharmaceutical clients. GHA represents a limited number of health publishers that offer only the best in health-related content, with 100 percent transparency in site partnerships. As a result, advertisers can be confident that their brand advertising appears in appropriate environments. The experienced health professionals at GHA understand the sensitivities inherent in the health sector and the regulatory environment under which the pharmaceutical companies operate every day.

"So far the response has been great," continued Kadar. "Quality health information publishers are eager for quality representation and media planners are always looking for new solutions for their clients. Charter advertisers at launch include several major pharmaceutical manufacturers and leading CPG brands."

Good Health Advertising selected Adify's Build Your Own Network platform as the foundation for its offering. Adify enables GHA to forge relationships between its advertising and publisher partners by delivering the backend infrastructure to build and manage a vertical advertising solution capable of delivering test, image and rich advertising inventory. Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

About Good Health Advertising

Good Health Advertising provides advertisers and ad agency partners a new way to reach the long-tail of online health information publishers and their audiences while also providing health information publishers with a dependable, high-quality revenue stream. For more information, visit www.goodhealthadvertising.com.

Contact Information: Media Contacts: For Good Health Advertising Jason Throckmorton or Amy Neal 415.625.8555 throck@launchsquad.com