AMHERST, N.Y., July 2, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO), a fully integrated developer, manufacturer and marketer of branded nutritional supplements in a one-of-a-kind edible film strip delivery system, announced today its wholly-owned subsidiary, Enlyten, Inc., has reached an agreement with Dick's Sporting Goods (DSG) to become an authorized distributor of Enlyten(tm) SportStrips(tm).
Enlyten SportStrips replace the electrolytes lost during vigorous workouts through a proprietary delivery system. This mode of absorption is very different from all electrolyte delivery predecessors. When placed between the cheek and gum, gastric absorption is bypassed, speeding higher levels of electrolytes directly into the bloodstream. Not only does it dramatically improve hydration on a cellular level, but it also helps athletes to avoid the problems caused by excessive fluid consumption which is often associated with sports drinks. Known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream, buccal absorption bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues.
Enlyten's commitment to educating athletes about the benefits of electrolyte replenishment and hydration continues to be a driving force in its marketing campaigns. Buffalo Bills starting quarterback, JP Losman, NFL 2006 Defensive Player of the Year, Jason Taylor of the Miami Dolphins, Buffalo Sabres All-Star Goalie Ryan Mille, Olympic Soccer Medalist Brandi Chastain, top U.S. marathon runner Peter Gilmore and Hall of Fame Quarterback Jim Kelly have all joined the Enlyten team to promote the importance of hydration and replenishment. In March, Enlyten announced its first NFL sponsorship agreement with the Buffalo Bills.
Dick's Sporting Goods plans on initially rolling out distribution of the Grape and Vanilla Berry SportStrips flavors in stores across New York State and parts of northern Pennsylvania in early July. JP Losman will be featured in Enlyten's marketing campaigns for Dick's Sporting Goods promoting the importance of electrolyte replenishment and hydration. Losman will also be featured on Dick's Sporting Goods point-of-sales materials at store level.
"Dick's Sporting Goods is a perfect choice for us to begin our retail presence especially because every person that walks into Dick's Sporting Goods can benefit from Enlyten SportStrips. Our new product has been viewed by professional teams and athletic trainers as a scientific breakthrough," commented Enlyten, Inc. Director of Business Development Bill Mauro. Enlyten, Inc., a subsidiary of HealthSport, was created to market and distribute HealthSport's electrolyte strip products. "Enlyten SportStrips are a great complement to the wide variety of quality products Dick's Sporting Goods already has to offer. Together we can help to enhance athletes overall experience and performance."
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About Dick's Sporting Goods, Inc.
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of May 5, 2007, the Company operated 309 stores in 34 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 75 stores in 28 states, ecommerce websites and catalog operations.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries - Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of edible film strips. The company's Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), an edible film electrolyte strip, has recently undergone and completed pre-market testing conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab") (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
Special Note Regarding Forward-Looking Statements: Statements in this news release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements regarding whether current plans to grow and strengthen the Company's existing business, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements in this release are based upon information available to the Company on the date of this release. Any forward-looking statements involve risks and uncertainties, including the risk that the Company will be unable to grow or strengthen its business due to a lack of capital or an inability to identify acquisition candidates and that the Company may not realize anticipated cost savings or revenue growth opportunities associated with any acquisitions, planned or otherwise. Additionally, forward-looking statements concerning the performance of the Company's business are based on current market conditions and risks, which may change as the result of certain regulatory, competitive or economic events, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.