AMHERST, N.Y., July 5, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO), a fully integrated developer, manufacturer and marketer of branded nutritional supplements in a one-of-a-kind edible film strip delivery system, announced today its wholly-owned subsidiary, Enlyten, Inc., has reached an agreement with OverLand Traveler to become an authorized distributor of Enlyten(tm) SportStrips(tm).
Enlyten SportStrips replace the electrolytes lost during vigorous workouts through a proprietary delivery system. This mode of absorption is very different from all electrolyte delivery predecessors. When placed between the cheek and gum, gastric absorption is bypassed speeding higher levels of electrolytes directly into the bloodstream. Not only does it dramatically improve hydration on a cellular level, but it also helps athletes to avoid the problems caused by excessive fluid consumption which is often associated with sports drinks. Known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream, buccal absorption bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues.
"OverLand Traveler is a leader in supplying gear and services to the wilderness industry, and we are excited about being chosen by Enlyten SportStrips to represent them," said Braidy O'Neil, Managing Director of OverLand Traveler. "Dehydration is a serious problem for youth and adults who spend time or work in the outdoors under extreme conditions. The new technology that Enlyten has developed and tested under field conditions has proven to be extremely effective in helping to provide electrolyte replacement faster and more effectively than other products currently being used. We look forward to promoting Enlyten SportStrips and working with wilderness programs and the outdoor industry to improve their health and safety."
"Our partnership with OverLand Traveler is an exciting and unique opportunity that will add a new dimension in the distribution of our Enlyten SportStrips," said Gary Thomas, Vice President of Sales of Enlyten, Inc. "There are so many uses for our Enlyten SportStrips. Expanding our Enlyten branded products into the areas of outdoor activities (such as hiking and camping) is just the tip of the iceberg. The expertise and knowledge Overland Traveler has within these specialized camps and their related outdoor activities will expand our portfolio of end users. The best part of all is knowing that Enlyten SportStrips will truly be helping kids in a positive way with their overall experiences at these wilderness programs."
If you would like to receive e-mail announcements about HSPO, please sign up at the following website: http://www.Directstocknews.com/HSPO.
About Overland Traveler
OverLand Traveler was founded to help fill the needs of both the Wilderness and Outdoor enthusiast who depend on their equipment and supplies for their daily survival. Working with major manufacturers for both nutrition and equipment, OverLand has developed a one-stop place for programs to find the right gear and nutritional products. Products such as the OverLand Wilderness Bar; developed by OverLand to provide the highest levels of protein and nutrition in a small light weight bar. The Wilderness Bar combined with the effectiveness of the Enlyten SportStrip for electrolyte replacement makes a powerful team for nutritional safety under stress. For more information on the products and services provided by OverLand Traveler, e-mail info@overlandtraveler.com.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of edible film strips. The company's Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), an edible film electrolyte strip, has recently undergone and completed pre-market testing conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab") (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
Special Note Regarding Forward-Looking Statements: Statements in this news release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements regarding whether current plans to grow and strengthen the Company's existing business, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements in this release are based upon information available to the Company on the date of this release. Any forward-looking statements involve risks and uncertainties, including the risk that the Company will be unable to grow or strengthen its business due to a lack of capital or an inability to identify acquisition candidates and that the Company may not realize anticipated cost savings or revenue growth opportunities associated with any acquisitions, planned or otherwise. Additionally, forward-looking statements concerning the performance of the Company's business are based on current market conditions and risks, which may change as the result of certain regulatory, competitive or economic events, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.