Sweet Success Line of Fuel for Health Beverages are Back Up On Amazon.com and Already Showing Positive Sales Momentum


SAN ANTONIO, July 10, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), the maker of a line of innovative and delicious ready-to-drink healthy-lifestyle beverages, announced today that all seven (7) of the Sweet Success ready-to-drink functional beverages are back up and now available to order on Amazon.com and led by the diabetic-friendly beverage, GlucaSafe(tm).

"We are very excited to see all seven of our Fuel for Health beverages back up and running on Amazon.com," says William Gallagher Sweet Success, CEO. "Our GlucaSafe(tm), diabetic-friendly beverage is already showing continued positive sales gains on this site."

Mr. Gallagher also pointed out, "It's interesting to look at some of the diabetes oriented companies somewhat impressive stock market valuations performance such as the small manufacturer of insulin maintenance tools, Insulet Corporation."

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. (See website, www.sweetsuccess.com, for additional information).

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

The Sweet Success Enterprises Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.



            

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