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Adknowledge Rolls Out Enhanced Behavioral Targeting Model to Increase Advertiser Conversions
| Source: Adknowledge
LOS ANGELES, CA--(Marketwire - July 24, 2007) - Adknowledge announced today that second
quarter conversions for advertisers increased as much as six percent from
the rollout of an improved behavioral targeting system. Adknowledge, a CPC
auction-style ad network, analyzes behavioral data in real time, uncovering
interest and response patterns to deliver targeted advertisements more
likely to match consumer preferences.
"Our company always strives to deliver the most relevant ads from our
advertisers to end-users. We've collected behaviors on over two hundred
million anonymous consumers, and our targeting technology is improving
every month," said Scott Lynn, CEO of Adknowledge. "Some categories have
seen lifts over 100 percent, proving how effective our product is at
increasing conversion probabilities. Combined with our click fraud
protection technology, the BidSystem marketplace is one of the most
profitable, proven and safest ways to advertise over the Internet."
About Adknowledge
Adknowledge is a single destination for advertisers looking for quality
clicks beyond Google® and Yahoo®. Adknowledge operates BidSystem.com,
an online marketplace in which advertisers seamlessly bid for traffic in
websites, smaller search engines and email. Over 50,000 advertisers have
used the Adknowledge BidSystem. Additionally, publishers can display
advertisements by integrating the AdStation® product line of solutions
with their website, email list, or search engine. For more information
about Adknowledge, please visit us at www.Adknowledge.com. To show
Adknowledge ads within your website or email newsletter, please visit
www.AdStation.com. To receive traffic for your website from the
Adknowledge marketplace, please visit www.BidSystem.com.