Blyk and Information Builders to Form Partnership

LONDON and NEW YORK, NY--(Marketwire - July 26, 2007) - Information Builders, the leader in production business intelligence (BI) and enterprise integration solutions, today announced that Blyk, the pan-European free mobile operator for young people funded by advertising, has deployed WebFOCUS and iWay Software solutions. Blyk is partnering with InfoBuild Oy, a Finnish company and member of Information Builders' EMEA Partner Program.

Designed to help its clients to overcome the information management barriers of business intelligence and integration, the EMEA Partner Program enables resellers and integrators to create integrations and/or build products that utilize Information Builders' industry-leading software offerings, as well as gain access to education, technical, marketing, and sales resources.

"Business intelligence and integration solutions are two of the biggest CIO priorities today," said Dave Watson, vice president of Information Builders' EMEA Partner Program. "Our solutions are some of the most adaptable, scaleable, and robust available, as is already demonstrated by the tremendous interest and adoption of them through our international partner program."

Blyk worked with InfoBuild Oy, the master distributor in Finland, to deploy WebFOCUS and iWay Software technologies to access their data warehouses and report to all levels of the business more effectively. Blyk plans to launch its first service in the UK during 2007 with other markets to follow.

"We will use WebFOCUS for all our reporting needs and utilize iWay to integrate our customer and marketing data warehouses with our online advertising engine," said Kari Penttilä, chief technology officer of Blyk. "By doing this we will be able to provide a real-time service to both our customers through updated and more relevant media content, and staff so they can proactively deliver these services based on real-time feedback."

About Blyk

Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback. Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in mid-2007, with other markets to follow. More information: http://about.blyk.com.

About Information Builders

Information Builders' award-winning combination of business intelligence and enterprise integration software has been providing innovative solutions to over 12,000 customers for the past 30 years. WebFOCUS is the world's most widely utilized business intelligence platform. It provides the security, scalability, and flexibility needed at every level of global extended enterprises. Its simplicity helps create executive, analytical, and operational applications that reach dozens to millions of users. Information Builders subsidiary iWay Software provides state-of-the-art, multi-purpose integration engines that address all SOA, application, data, and information management requirements. Its integration adapters have been adopted by the leading software platform providers. Together, these products give Information Builders' customers the ability to live up to the company motto: Your business No barriers.

Information Builders' customers include most of the Fortune 100 and U.S. federal government agencies. Headquartered in New York City with 90 offices worldwide, the company employs 1,600 people and has more than 350 business partners.

Contact Information: Press Contacts: Kathleen Moran Information Builders (212) 736-4433 Liza Colburn Emerge PR (617) 729-3177