BOSTON, July 31, 2007 (PRIME NEWSWIRE) -- Shakara Ledard joins forces with metrostyle(tm) to launch M by Shakara, a line of exclusively designed women's clothing. Just in time for the spring season, the eleven-piece collection is scheduled to launch in mid-February, debuting online at metrostyle.com, as well as in metrostyle catalogs.
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Ledard, the Bahamian-born, world-famous model, known for gracing the pages of such magazines as Sports Illustrated and Essence, has been the premier face of metrostyle since 2002. Taking her fashion exposure and crossing into the design world last spring with her debut line, ROXS, Ledard is now teaming up with metrostyle to introduce M by Shakara. The new venture will give her design talent greater public reach, targeting a vast demographic ranging in size and shape.
"It is very important to bridge the gap between style and size," said Shakara Ledard, Designer of M by Shakara. "The collection is designed to flatter not only the tall and lean but also the uninhibited curvaceous woman. This collection is made for the woman who is not afraid to stand apart from the crowd, a woman who sets her own trends and a woman who is proud of the reflection in the mirror. This is a Metro woman."
metrostyle, a leading women's clothing catalog and web-based brand known for unique fashion targeted to the effervescent, sexy and confident woman, is taking on the fast fashion industry with the competitive use of celebrity spotlight. Serving the philosophy that cutting-edge design should not be reserved for the few, M by Shakara will bring the metrostyle customer another level of style and quality, which will complement their in-house design line.
The new M by Shakara collection will showcase trend-focused designs influenced by Ledard's own personal style with hints from the runway, including play on proportion and volume, as well as metallic infusion.
"We are excited about this new women's clothing collection by Shakara, which blends her fashion savvy style with appealing designs that metrostyle customers will not only find affordable, but will also add a spirited, sexy flair to their wardrobe," said Christophe Gaigneux, Executive Vice President of the Boston Apparel Group for Redcats USA. "I am confident that our partnership with Shakara will be successful since her energy and style resonates with the metrostyle customer."
About Redcats USA
Redcats USA is a multi-channel home shopping leader with eleven well-known brands in its portfolio: Chadwick's, metrostyle, Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome, BrylaneHome Kitchen, The Sportsman's Guide and The Golf Warehouse. Redcats USA offers a wide range of value and quality-driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.
About Redcats Group
Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats Group generated 4.33 billion euros of sales in 2006 with 17 brands in 28 countries and a staff of 20,000 associates. Sales are split between France (46.4%), USA (27.5%) and the rest of the world (26.1%). Redcats Group is a PPR Company. For any further information: www.redcats.com.
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