DAC Technologies Announces Second Quarter Sales Results


LITTLE ROCK, AR--(Marketwire - August 1, 2007) - DAC Technologies (OTCBB: DAAT) today announced net sales for the second quarter of 2007 of $2,739,903, as compared to net sales of $2,717,169 for the same period in 2006. This is an increase of $22,734, or 1%. As previously reported, April sales increased 15% to $629,259 and May sales increased 22% to $965,372. June 2007 sales were $1,145,272, a decrease of $232,220, or 17% over June of 2006. This decrease in June was due mainly to the fact that two large shipments that occurred in June 2006 did not ship in the same timeframe in 2007, but will ship at a later date.

David A. Collins, Chairman and CEO, stated, "As reported at year end, the Company saw its gross margins decrease from 35% to 29%, mainly due to commodity price increases. This significantly affected our profits in 2006 and the first quarter of 2007. To offset these shrinking margins, the Company announced a price increase in June, and has been working very hard to control manufacturing costs. Our second quarter numbers are currently being reviewed by our accounting firm. Preliminary figures show gross margins increasing to 32%. This is a significant increase which, in turn, will allow our gross profits to increase 12% to 13% over 2006. We are also expecting significant increases in operating income, income before taxes and net income. We have been controlling expenses very tightly, and instituted a new shipping and freight policy in June. We are seeing significant savings, especially in shipping and freight costs."

Collins also stated, "The Company is continually hunting for products to increase sales. The Company began shipping in July new camouflage koozies in both can and bottle models to Wal-Mart. The Company is also manufacturing a second and larger camping table for Wal-Mart that will begin shipping in January 2008. These two new items will add low seven figure revenue to the Company. The Company is also working with the hardware department on new products and is also designing a new line of household cleaning kits. The Company also introduced in late June six new gun cleaning kits that have been well accepted by our customers."

Collins further stated, "DAC has become well established in the gun cleaning market and is the leader in this area. Because we already do business with almost every major retailer, it is becoming harder to maintain growth in gun cleaning kits as we did in 2003 through 2005. Therefore, the Company is working hard, using its highly competitive manufacturing resources overseas to develop new products for the sporting goods, hardware, and household cleaning markets. We realize how important it is to maintain revenue growth as a public company."

Collins added, "Our corporate council is currently engaged in settlement negotiations with legal council for Skit International and certain individuals regarding settlement of the $1,524,420 judgment the Company has against Skit. All available appeal processes have been exhausted by Skit. Should settlement negotiations not be successful, the Company will hire collection attorneys in California to collect the judgment, as we feel there are significant assets to collect against."

About DAC:

DAC Technologies Group International, Inc. is an outsource manufacturer of high quality, reasonably priced security safes, gunlocks, gun cleaning kits and security products, as well as accessory items for the sporting goods market. DAC distributes its products through mass merchandisers such as Wal-Mart and Kmart, and sporting goods retailers and distributors such as Cabela's, Acusport, Jerry's, RSR, Maurice, Academy Sports, Sports Authority and others. DAC also provides gunlocks to OEM gun manufacturers such as Glock, SigArms, Savage, Marlin, Weatherby, as well as others. Also, DAC's products are distributed through catalog companies.

The Private Securities Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in written statements to be made) contains statements that are forward looking, such as those relating to consummation of the transaction, anticipated future revenue of the Company's and success of current public offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward looking statements.

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