AMHERST, N.Y., Aug. 9, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO) announced today that Enlyten, Inc.(tm), a wholly-owned subsidiary of HealthSport, launched a redesigned website for Enlyten SportStrips(tm) (www.enlytenstrips.com), an innovative product that delivers electrolytes to the body in a quick and efficient manner through an edible thin strip.
The redesigned website features audio, video, podcasts, updated athlete profiles and images, as well as contests, informative product overviews, and an event calendar and photos. The new website better defines the products, the science behind the electrolyte strip, and the markets Enlyten has reached. The "Who's Enlytened" page lists those who have been purchasing the product including professional, collegiate, and high school organizations.
"We wanted to create a new website that was engaging and informative," said Dan Kelly, President of HealthSport. "The design is very user friendly and offers a great deal of valuable information about our company, the science behind our product and how it works. We have worked hard to create a unique look for our products, and this website showcases that effort."
Enlyten SportStrips replace the electrolytes lost during vigorous athletic activity through a proprietary edible film strip delivery technology. Demonstrated scientifically to be a faster and more efficient way to deliver nutritional supplements and drug actives than ingesting them into the gastro-intestinal tract, the electrolyte content of the flavored film strip is absorbed directly into the bloodstream through the soft tissue of the inner cheek and gum -- a direct mode of electrolyte absorption unique to Enlyten SportStrips. On a cellular level, fluid is generally rejected by electrolyte deficient cells, so athletes tend to compensate by consuming excessive amounts of fluid, which can result in conditions like cramping and vomiting. Enlyten provides an effective new method of maintaining proper electrolyte levels, helping athletes to optimize hydration and their level of physical performance.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently on the market. InnoZen has five patents pending and has developed numerous trade secrets, which it incorporates in the development and manufacturing process of edible film strips. The company's Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), an edible film electrolyte strip, has recently undergone and completed pre-market testing conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab'') (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
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Special Note Regarding Forward-Looking Statements: Statements in this news release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements regarding whether current plans to grow and strengthen the Company's existing business, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements in this release are based upon information available to the Company on the date of this release. Any forward-looking statements involve risks and uncertainties, including the risk that the Company will be unable to grow or strengthen its business due to a lack of capital or an inability to identify acquisition candidates and that the Company may not realize anticipated cost savings or revenue growth opportunities associated with any acquisitions, planned or otherwise. Additionally, forward-looking statements concerning the performance of the Company's business are based on current market conditions and risks, which may change as the result of certain regulatory, competitive or economic events, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.