Enlyten and the Buffalo Bills Bring QBs and Fans Together

Fans Get Up Close and Personal With Past and Present Quarterbacks During Interactive Fan Forum


AMHERST, N.Y., Aug. 14, 2007 (PRIME NEWSWIRE) -- Buffalo Bills fans attending last night's practice got a rare opportunity to speak with Bills Quarterback JP Losman and Hall of Fame Quarterback Jim Kelly. The first ever Open Mic Fan Interview, sponsored by Enlyten(tm), welcomed fans who were curious about the upcoming season and the players' insight into what's next for the team. This was the first official promotion activated by Enlyten as part of their sponsorship of the Bills.

"We are excited that Enlyten's Open Mic was a huge hit with fans," said Dan Kelly, president of Enlyten and HealthSport (OTCBB:HSPO). "Our partnership with the Bills gave us the opportunity bring fans and Buffalo sports legends together. We will look to do this at other NFL Training Camps in the future."

"It is always special when fans and players get a chance to interact in this type of setting," said Losman. "I enjoy spending time with the Western New York fans -- they make the game go. Enlyten hosted a special event and it was great to have everyone involved."

Former Bills Special Teams Pro Bowler and CBS Analyst Steve Tasker gave eager fans the opportunity to ask questions of the Bills quarterbacks. Tasker, who emceed the event, was also able to interact with the fans as he opened the Fan Interview with trivia questions. "This was a rare opportunity for fans to talk to two great sports figures like Jim and JP, particularly in such a casual and candid environment," said Tasker who also answered fan questions before Kelly and Losman made their appearance. Also making an appearance was Bills Wide Receiver Josh Reed, who fielded fan questions, as well and questions from Kelly, shortly before the night practice began.

As fans entered St. John Fisher College for the night practice, they received a limited edition numbered autograph card of Losman and Kelly. One lucky fan's card number was drawn and that fan won the opportunity to watch the night practice with Kelly from the press box. "It's awesome," said 12 year old Patrick Donathon. "This is worth some serious bragging rights," he said as his grinned stretched from ear to ear.

Patrick Donathon's father, Jim, echoed his son's excitement. "We have been Bills fans through the best and worst of times and this is truly an exciting opportunity -- especially because this is something I am able to share with my son."

"It was great to interact with the fans who are so supportive of this team," Kelly said of the event. "It's encouraging to the younger players and they know that with hard work and dedication, anything is possible." Kelly went on to discuss the fan reaction to the Open Mic, saying fans responded well and seemed to really enjoy the event. "The fans asked great questions which shows they are very involved with the team and are truly concerned with the players and the future of this franchise. This type of event was never done during my days with the Buffalo Bills. This was a unique opportunity provided by Enlyten and I certainly hope we do this again next year," said Kelly.

About HealthSport, Inc.

HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of edible film strips. The company's Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), an edible film electrolyte strip, has recently undergone and completed pre-market testing conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab") (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the body in a safe, fast and effective manner.



            

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