SOYO Announces Sponsorship of the 'Ring of Fire 30: Domination' Cage Fight this Saturday, September 15, 2007

Event to take Place At the Broomfield Events Center in Broomfield, Colorado and Will Air On Mark Cuban's HD Net and the Fight Network in Canada At a Later Date


ONTARIO, Calif., Sept. 14, 2007 (PRIME NEWSWIRE) -- SOYO Inc. (OTCBB:SOYO), an innovative provider of computer and consumer electronics products, announced today that they will be sponsoring "Ring of Fire 30: Domination", which will take place this Saturday, September 15, 2007 at the Broomfield Events Center in Broomfield, Colorado. The fight will be broadcast on Mark Cuban's HD Net's new show "Inside MMA" and on The Fight Network in Canada at a later date.

Edward O'Brien, Director of Marketing for SOYO, said, "As a sponsor of "Ring of Fire", SOYO will receive the maximum amount of exposure, all for only $2,500 and an LCD TV. There is no other kind of sponsorship out there that will cost our company so little for such a large amount of exposure. Continuing this kind of sponsorship is something that is a definite benefit to our company and will significantly increase our brand awareness. We are very pleased to be provided with this opportunity and to see continued success for the SOYO brand."

The main event features Duane "Bang" Ludwig vs. Germany's Mario Stapel in a ROF U.S. vs. Europe fight. The fight will also feature Chad Reiner, Shane Carwin, Michelle "Karate Hotty" Waterson and Chilo Gonzalez. The event starts at 6:30 pm. Airdates for these fights will be provided at a later date.

About SOYO Inc.

SOYO Group Inc. is an innovative provider of consumer electronics such as LCD Monitors, LCD Televisions, Bluetooth, Portable Storage, LCD Furniture and broadband telecommunications products and services. Headquartered in Ontario, California, with additional sales offices in South America, SOYO Group sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers. Products are sold under the SOYO, Dragon, Onyx, Dymond, Honeywell, Le Vello, and Prive brand names. For more information, please visit http://www.soyogroup.com.

"Safe Harbor" Statement

The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the company. The words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions, are intended to identify forward-looking statements within the meaning of the Securities Act of 1933, as amended. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, the availability of components and successful production of the company's products, general acceptance of the company's products and technologies, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the company's filings with the United States Securities and Exchange Commission. The company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. Please refer to the company's filings at http://www.sec.gov.

Third-party statements contained herein and information contained on any third-party Web site are not endorsed by or adopted by the company, nor has their accuracy been verified by the company.



            

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