Evia Plc Stock Exchange Bulletin September 19, 2007 at 8.00 a.m.
Evia will separate its marketing communication business which will take back its
former brand name Viherjuuri.
Viherjuuri is very well-known in the Finnish marketing communication sector. The
use of a separate brand will enable more flexible operations and communication
activities independent of investor relations communication.
Viherjuuri was established in 1955 and it is with it's 60 employees one of the
biggest creative marketing communication agencies in Finland.
The change will be executed as a business transfer from the parent company to a
wholly owned subsidiary Viherjuuri Helsinki Oy on October 1, 2007. The transfer
is estimated to have no immediate effect on personnel in the companies.
The change in Evia Plc's group structure has no effect on the Group's
shareholders. Trading of Evia Plc's share (EVI1V) will continue unchanged on the
OMX Nordic Exchange.
Evia Plc will continue as a Group focusing on marketing and communication.
Evia's goal over the next 3 to 5 years is to gather a group of 8 to 10 business
units, whose business areas and competence profiles complement each other and
increase the efficiency of their customers' marketing and communication
activities.
The expansion will be done either by acquisitions or by establishing units in
future growth areas.
M.Sc, MBA Jari Torvelainen will continue as CEO of Evia Plc and he will also
assume the role of CEO of Viherjuuri Helsinki Oy.
Evia Plc
Board of Directors
Matti Makkonen
Chairman of Board
For further information, please contact:
Jari Torvelainen
CEO
tel. +358 40 555 5553
jari.torvelainen@evia.fi
Distribution:
Helsinki Stock Exchange
Key media
www.evia.fi
Evia Oyj is the leading integrated marketing company in Finland, which can
provide their clients a wide range of services from advertising and branding to
communication. Group had in the year 2006 around 90 employees. The turnover of
the company was 10.7 M€ on 2006.