Sidhe Interactive Selects Emergent's Gamebryo for Wii(TM) Titles and Multi-Platform Development Plans

CALABASAS, CA--(Marketwire - September 24, 2007) - Emergent Game Technologies announced today that Sidhe Interactive has chosen Gamebryo, the highly-acclaimed next generation games engine, as its preferred middleware solution for Wii™ titles and multi-platform games in development. Sidhe selected Emergent's Gamebryo for its cross-platform capabilities and easy integration with the company's own proprietary tools.

The word "Sidhe" refers to creatures who guard ancient earthen mounds and cast their magic out into the world. This name is apt for a company with world-class publishing partners such as Sony Online Entertainment and Red Mile Entertainment. An advocate for gamers and the industry at large, Sidhe was a founding member of the New Zealand Game Developers Association.

"Using Gamebryo complements our own investment in scalable, reusable, cross platform technology. Because it integrates easily with our proprietary engine and graphics solutions, we have greater flexibility and more options in how to approach development for a range of titles," said Tyrone McAuley, Technical Director, Sidhe Interactive. "Gamebryo is very clean technology that delivers cross-platform tools for next generation consoles without requiring a significant learning curve."

Sidhe began working with a Gamebryo evaluation unit in May and is now using the middleware in a live development environment. Other developments using Gamebryo -- possibly including downloadable content on next generation platforms -- are scheduled to begin soon.

"The Sidhe studio is a powerhouse of talent with extremely innovative home-grown technology. They came to Emergent looking for a way to enhance the investments they had already made in development tools," said Geoffrey Selzer, CEO of Emergent. "We're proud to be a part of their technology strategy. We believe their current projects will be showcase examples of the flexibility and cross-platform capabilities of the Gamebryo engine."

Gamebryo has been fully optimized for development on PLAYSTATION®3, Xbox 360™, PC and Wii™, and has recently gained attention as the engine used in Bethesda Softworks' record-breaking Xbox 360™, PLAYSTATION®3 and PC title, "The Elder Scrolls IV: Oblivion" and on its upcoming "Fallout 3" across the same platforms. Gamebryo is also being used by EA-Mythic on its upcoming "Warhammer Online: Age of Reckoning." Gamebryo is a mature software product that ships with 3,500 pages of fully indexed, searchable documentation. To date, Gamebryo has been used in more than 200 games titles ranging from massively multiplayer online games, high-end retail games across multiple genres, and casual games.

About Emergent

Emergent Game Technologies provides flexible technologies and services that give developers an unmatched range of integrated capabilities for building, testing and managing games. These proven, stand-alone solutions, known as Emergent Elements, include the award-winning Gamebryo game engine used to create hit next-generation games for the Wii™, PLAYSTATION®3, Xbox 360™, and PC. Emergent Elements give developers the flexibility they need to fuel creativity while reducing risk.

Emergent is headquartered in Calabasas, Calif., and has offices in Chapel Hill, NC, Austin, Texas and London. To learn more, visit www.emergent.net.

About Sidhe Interactive

Sidhe Interactive is a game development studio based in Wellington, New Zealand, recognized for producing high quality entertainment titles with world-class creative and software development skills. Developing across console, handheld, and PC, Sidhe has created a range of innovative products including the award winning original title GripShift®, the successful Rugby League series, genre defining Melbourne Cup Challenge, and the highly anticipated Jackass The Game. More information is available at www.sidheinteractive.com.

"PLAYSTATION" is a registered trademark and "PS3" and "Cell Broadband Engine" are trademarks of Sony Computer Entertainment Inc. "Xbox 360" is a registered trademark of Microsoft Corporation. "Wii™" is a trademark of Nintendo.

Contact Information: Contact: Susan Kramer Double Forte for Emergent Game Technologies (415) 848-8113 skramer@double-forte.com