AMHERST, N.Y., Oct. 1, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO), announced today that its Enlyten SportStrips (http://enlytenstrips.com), a novel thin-strip electrolyte delivery system, will be distributed by Sports Authority, one of the nation's largest full-line sporting goods retailers. Sports Authority will become the first retail distribution partner to offer the Enlyten SportStrips in all of its 415 stores across 45 states with availability to consumers scheduled for mid October.
Recent revelations by professional and elite athletes and trainers about the effectiveness of the novel SportStrips to combat the adverse effects of dehydration prompted a dramatic increase in their use over the last year, especially NFL teams and even Europe's premiere AC Milan soccer club. Burgeoning interest in the new technology by many different levels of athletes and consumers has Sports Authority perfectly positioned to benefit from the growing demand for this innovative new approach to the age old problem of dehydration.
The Enlyten SportStrip has been gaining in popularity over the last year as pro, college, and elite athletes and trainers across most disciplines began to use the strips and to spread the word throughout the sports community about the performance benefits that they were experiencing. By simply being able to speed up the delivery of significantly higher levels of electrolytes through the soft tissue of the inner cheek (buccal mucosa), these athletes reported measurable improvements in performance and alertness by virtue of the fact that they were reducing the adverse effects of dehydration. Consistent electrolyte replenishment allowed cells to properly rehydrate, and Enlyten's ability to bypass the inherent drawbacks of gastric absorption, especially as it applies to athletes fully engaged in high level physical activity, was a significant improvement in the delivery of electrolytes critical to proper muscle and nerve function.
"We are thrilled to add Sports Authority to our growing list of retail distribution partners, and we see this as a major step in growing our retail business," said Gary Thomas, Enlyten, Inc.'s Vice President of Sales. "Our goal has been to offer the most convenient method of purchasing our products, and Sports Authority stores dramatically increase our outreach to the wide variety of athletes, teams and sports enthusiasts' nation wide who depend on Sports Authority for all of their sporting goods needs. Sports Authority clearly understands the importance of our product, its potential, and our customers, and they will undoubtedly prove to be a perfect fit for us."
About Enlyten SportStrips
Enlyten SportStrips (http://enlytenstrips.com) replace the electrolytes lost during vigorous workouts through a proprietary buccal mucosa delivery system, a mode of absorption through the soft tissue of the inner cheek known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream. By placing the thin strip between the cheek and gum, gastric absorption is bypassed speeding higher levels of electrolytes directly into the bloodstream. Not only does this dramatically improve hydration on a cellular level, but it also helps athletes to avoid problems associated with sports drinks like excessive fluid and sugar consumption. Absorption through the buccal mucosa bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues. Recent tests have been conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab'') (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten SportStrips deliver meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries - Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent developer, formulator, and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strip currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates into the development and manufacturing process of its edible film strips.
Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.