CellaVision aims at the Japanese market


CellaVision AB, which develops and sells image analysis based
products for routine analysis of blood, evaluates conditions to
establish sales in Japan and is applying for a Foreign Manufacturer
Authorization (FMA). Authorizing the company as a manufacturer is the
first step in the process of registering products for sale on the
Japanese market.

At present CellaVision's products are being evaluated in a clinical
routine setting in Japan. When the evaluation is completed it will be
decided how the CellaVision products will be marketed and sold on the
Japanese market. In order to shorten the process of a potential
product introduction, CellaVision simultaneously applies for the FMA."Japan is a very interesting market for both CellaVision and medical
devices in general. However, one must have great respect for the
Japanese market considering its large size and the high standards of
service clients are used to. We consider our products to match the
Japanese market's high demands on quality and efficiency, but wish to
ensure that introducing our products to the market there will be
profitable," says Yvonne Martensson, CEO of CellaVision.

Regardless choice of distribution channel, the manufacturer needs to
be authorized to market a foreign medical device in Japan. Once
authorized, it is possible to apply for a product
registration. CellaVision expects an FMA approval during the first
half-year 2008.


For more information, please contact:
Yvonne Mårtensson, CEO, CellaVision AB
Phone: +46 286 44 00. E-mail: yvonne.martensson@cellavision.com


About CellaVision
CellaVision AB develops, markets, and sells the market leading image
analysis based systems for routine analysis of blood. The company has
a core competence in development of software and hardware for
automatic image analysis of cells and cell changes for applications
in health and medical care. The company develops and markets systems
for automatic differentials of white blood cells and red morphology,
and software for education and quality assurance of differentials.
The company's associates have expertise in advanced imaging analysis,
artificial intelligence, and automated microscopy.

The company headquarters are in Lund, Sweden. The company also has
subsidiaries Jupiter, Fl, USA, and Toronto, ON, Canada. For more
information, visit www.cellavision.com.

CellaVision's share is listed on First North at the OMX Stockholm
Stock Exchange. The company's Certified Advisor is Remium AB.