FOOTHILL RANCH, Calif., Oct. 9, 2007 (PRIME NEWSWIRE) -- Oakley, Inc. (NYSE:OO), a worldwide leader in premium sunglasses and performance products, and Motorola, Inc. (NYSE:MOT), global leader in Bluetooth technology, today announced the availability of O ROKR(tm) PRO Bluetooth(r) Stereo Eyewear. O ROKR(tm) PRO combines the convenience of hands-free wireless communication, the freedom of wireless music streaming from a compatible Bluetooth enabled device*, and the unsurpassed clarity of Oakley's High Definition Optics(r).
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"O ROKR(tm) PRO blends the freedom and mobility of wireless Bluetooth(r) technology with a sport-inspired, sweat-resistant frame engineered to meet the training demands of professional athletes," said Colin Baden, president, Oakley, Inc. "This is the latest advance in our market-leading position of combining the benefits of today's breakthroughs in electronics with the performance of the world's best optics. By seamlessly integrating some of the finest technologies that Oakley and Motorola have ever created, we have achieved the perfect solution for active lifestyles," Baden concluded.
"Motorola Bluetooth(r) technology empowers life on the go, and this fully integrated design puts that power into something you're already wearing," said Jason Few, vice president and General Manager, Motorola Companion Products, Mobile Device business. "The comfortably lightweight design lets you stay connected to calls and music while hiking, biking and doing virtually any activity where cords and wires get in the way. All that freedom is combined with world-class optical performance and protection, answering the promise of mobility for lives that never stand still," Few concluded.
Integrated Bluetooth Features
O ROKR PRO(tm) features state-of-the-art Motorola Bluetooth(r) 2.0 technology that provides a hands-free link to the user's compatible mobile phone and/or music storage device up to 33 feet (10 meters) away*. Multiple phone and music player functions can be accessed with buttons built into the frame. Integrated Bluetooth(r) Stereo technology offers the ability to wirelessly stream music from a compatible device such as an Apple iPod(r) equipped with an optional add-on Bluetooth(r) Stereo adapter. With a fully adjustable speaker for each ear, the user can control the balance of music and environment, and calls are easier to hear because the sound is more natural.
The Motorola Bluetooth(r) 2.0 technologies of O ROKR(tm) PRO include Bluetooth(r) Handsfree and Headset profiles, as well as the Advanced Audio Distribution Profile (A2DP) and Audio Visual Remote Control Profile (AVRCP). Additionally, O ROKR(tm) PRO has Easy Pairing technology that greatly simplifies the process of wirelessly connecting to Bluetooth(r) devices. An integrated rechargeable battery offers up to 100 hours of standby time(1).
Optical Performance and Protection
The semi-rimless frame design means there is no lower rim to block downward view, and Oakley's XYZ Optics(r) maximizes clarity at all angles of vision. It's just one of the patented innovations of HDO(r), a collection of Oakley technologies that combine to surpass ANSI Z87.1 standards for optical clarity and precision. The interchangeable lenses of O ROKR(tm) PRO allow the wearer to adapt to virtually any environment, and performance is optimized with the smudge-resistant clarity of Oakley Hydrophobic(tm) lens coating that repels water, skin oils and dust. Pure Plutonite(r) lens material filters out 100% of all UVA, UVB, UVC and harmful blue light up to 400nm, and the lens/frame combination meets all ANSI Z87.1 protection standards for impact resistance. As an added option, Oakley Rx technology can match the frame with prescription lenses.
Pricing and Availability
Customers can purchase O ROKR(tm) PRO at Oakley's own retail locations including O Stores and Sunglass Icon, sunglass specialty locations, and online at www.hellomoto.com and www.oakley.com for US$249. The product will initially be offered in two frame/lens color combinations: Polished Black with Grey lenses and Polished White with Blue Iridium(r) lenses.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US$42.8 billion in 2006. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
About Oakley, Inc.
Oakley is a global leader in sport performance optics including premium sunglasses, goggles, and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Eye Safety Systems, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith Spectacles. In addition to its global wholesale business, the company operates retail chains including Bright Eyes, Oakley Stores, Sunglass Icon and The Optical Shop of Aspen. The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories. Additional information is available at www.oakley.com.
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Safe Harbor Disclaimer
Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are made pursuant to the "safe harbor" created by those sections. All statements in this press release, other than those that are purely historical, are forward-looking statements. Forward-looking statements typically are identified by the use of terms such as "expect," "believe," "plan," "intend," "seek," "anticipate," "outlook," "estimate," "assume," "project," "target," "could," "will," "should," "may," and "continue," as well as variations of such words and similar expressions, although some forward-looking statements are expressed differently. Forward-looking statements in this press release include, without limitation, statements regarding product, retail and brand initiatives, marketing efforts, upcoming product releases, operational improvements, on-time apparel deliveries, responsiveness to retailers and consumers and the ability to drive consistent, profitable growth. The company's expectations, beliefs, anticipations, objectives, intentions, plans and strategies regarding the future are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results, and actual events that occur, to differ materially from results contemplated by the forward-looking statement. These risks and uncertainties include, but are not limited to, the highly competitive markets for our products and our ability to develop innovative new products and introduce them in a timely manner; consumer acceptance of our new products and our ability to respond to changing consumer preferences; order and demand uncertainty; our ability to attract and retain qualified personnel; intellectual property infringement claims by others and our ability to protect our intellectual property; our dependence on key suppliers for materials we use in our products, including lens blanks; our ability to successfully integrate acquired businesses into our operations; our dependence on athletes and personalities for the endorsement of our products; and risks associated with our international operations, including foreign currency exchange rate fluctuations and the impact of quotas, tariffs, or other restrictions on the importation or exportation of our products. Risks and uncertainties that could cause our actual results to differ from those set forth in any forward-looking statement are discussed in more detail under "Risk Factors," "Business" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's Annual Report on Form 10-K for the year ended December 31, 2006, as well as similar disclosures in the company's subsequent SEC filings. Forward-looking statements contained in this press release are made only as of the date hereof, and the company undertakes no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise.
EDITORS NOTES:
* In order for Bluetooth devices to communicate with one another,
they must utilize the same Bluetooth profile. To determine the
profiles supported by other Motorola devices, visit
www.hellomoto.com/bluetooth. For other devices, contact the
respective manufacturer.
Certain Bluetooth features including those listed may not be
supported by all compatible Bluetooth-enabled devices, and/or the
functionality of such features may be limited in certain devices,
or by certain wireless carriers. Contact your wireless carrier
about feature availability and functionality.
The use of wireless phones and/or headphones while engaged in activities requiring concentration may cause distraction or otherwise impair your ability to safely participate in such activities. Always use technology safely.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. iPod is a registered trademark of Apple Computer, Inc. All other product or service names are the property of their respective owners.
(1) All talk and standby times are quoted in Digital Mode, and are approximate. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns.
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