SOYO Sponsored Fighter Ray Steinbeiss Takes Part in Bodog Fight 'Clash of Nations'

Pre-Recorded Fight Airs on ION and the Fight Channel Tonight


ONTARIO, Calif., Oct. 23, 2007 (PRIME NEWSWIRE) -- SOYO Inc. (OTCBB:SOYO) an innovative provider of computer and consumer electronics products, today announced that Team SOYO member Ray Steinbeiss has taken part in the Bodog Fight "Clash of Nations" series. The fight was taped in August 2007 in Vancouver, British Colombia Canada and will be available on DVD and can be viewed online.

Edward O'Brien, Director of Marketing for SOYO said, "With the wide range of distribution these fights will receive via television, internet and DVD, the SOYO brand received eight minuets of air time which is a very significant amount of exposure. Bodog Fight is an increasingly popular MMA organization, and we are very excited to be on the card."

In the pre-recorded fight, Ray Steinbeiss takes on Dmitry Samoilov. The fight will air on October 23, 2007 on the ION Channel and the Fight Channel. To view the fight online, visit http://fight.bodoglife.net.

About Bodog Fight

Since its inception in 2006, Bodog Fight has become one of the heavy-hitters in the world of mixed martial arts. Created by billionaire entertainment mogul and longtime MMA enthusiast, Calvin Ayre, Bodog Fight offers viewers a unique combination of action and allure from exotic locations throughout the world. Bodog Fight can be viewed in more than 90 million homes across the United States on ION Television and around the world on Bodog.TV. Some of Bodog Television's other programs include: a poker lifestyle and reality show, Calvin Ayre Wild Card Poker I and II; and a million-dollar indie band search competition, Bodog Battle (BodogBattle.com). For more information, contact Media Relations at 1-866-892-3371, or press@bodog.tv. BODOG is a registered trademark of Bodog Entertainment Group.

About SOYO Inc.

SOYO Inc. is an innovative provider of consumer electronics such as, LCD Monitors, LCD Televisions, Bluetooth, Portable Storage, LCD Furniture and broadband telecommunications products and services. Headquartered in Ontario, California, with additional sales offices in South America, SOYO sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers. Products are sold under the SOYO, Dragon, Onyx, Dymond, Honeywell, Le Vello, and Prive brand names. For more information, please visit http://www.soyogroup.com.

"Safe Harbor" Statement

The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including statements to the future financial performance of the company. The words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions, are intended to identify forward-looking statements within the meaning of the Securities Act of 1933, as amended. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Although the company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to, the availability of components and successful production of the company's products, general acceptance of the company's products and technologies, successful performance of internal plans, product development and acceptance, the impact of competitive services and pricing, general economic risks and uncertainties, and various other information detailed from time to time in the company's filings with the United States Securities and Exchange Commission. The company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. Please refer to the company's filings at http://www.sec.gov.

Third-party statements contained herein and information contained on any third-party Web site are not endorsed by or adopted by the company, nor has their accuracy been verified by the company.



            

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