Contact Information: Contact: Rick Ramos Vice President of Marketing (816) 777-1182
Adknowledge Acquires Media Run Divisions
| Source: Adknowledge
KANSAS CITY, MO and LONDON and SYDNEY, AUSTRALIA--(Marketwire - November 7, 2007) -
Adknowledge announced today it has acquired the UK and Australian divisions
of Media Run, an online advertising network focused on banner advertising
with approximately 30 employees.
"Media Run's banner network gives Adknowledge an international footprint in
the UK and Australia," said Scott Lynn, CEO of Adknowledge. "This
acquisition will extend our reach globally and further into the online
banner ad space. Media Run has been one of the fastest growing ad networks
in Europe performing well on all types of media. We're excited to have
them on our team."
"The combination of Adknowledge's behavioral targeting technologies and
marketplace of 50,000 advertisers will lead to explosive growth," said
Piers Beckwith, CEO of Media Run and a principal at Pacific Investments
Group, the key shareholder of Media Run.
John Cole, Managing Director of Media Run UK, noted: "Now that we're
combined with Adknowledge, we expect to solidify ourselves as a leading ad
network in Europe capable of providing the best ad rates from our existing
advertiser base utilizing Adknowledge's targeting and ad serving
technologies."
Moving forward, Media Run will operate under the Adknowledge name within
the UK and Australia.
About Adknowledge
Adknowledge is a single destination for advertisers looking for quality
clicks beyond Google® and Yahoo®. Adknowledge operates BidSystem.com,
a multi-channel behavioral targeting ad network in which advertisers
seamlessly bid for traffic in display, email and smaller search engines.
Over 50,000 advertisers have used the Adknowledge BidSystem. Additionally,
publishers can display advertisements by integrating the AdStation®
product line of solutions with their website, email list, or search
engine. For more information about Adknowledge, please visit us at
www.Adknowledge.com. To show Adknowledge ads within your website or email
newsletter, please visit www.AdStation.com. To drive traffic to your
website from the Adknowledge marketplace, please visit www.BidSystem.com.