NEW YORK, Nov. 27, 2007 (PRIME NEWSWIRE) -- ContextWeb, Inc. announced today that 1,500 web publishers have joined its ADSDAQ(tm) Ad Exchange via the company's new self-service name-your-price "Selling Desk" (http://exchange.contextweb.com/sellingdesk/index.html) since it was first offered on October 17th. The new web-based offering allows small- and medium-sized content publishers to join the ADSDAQ Exchange in less than five minutes. The additions more than double the number of Web publishers working with ContextWeb's ADSDAQ to 2,500 (see Table 1 for rankings).
"ContextWeb wants to do two things: Give advertisers control over how they reach consumers in content on both big and small sites; and enable publishers to control the CPM rates they receive for ads served onto their pages," says Jay Sears, SVP, Strategic Products & Business Development for ContextWeb, Inc. "With 1,500 publishers joining in the first 30 days of our new self-service platform, it is clear that smaller content publishers are attracted by ADSDAQ's unique pricing control that enables them to set an AskPrice(tm) for their premium inventory."
Quality Advertisers and "Name-Your-Price" Help Drive Publisher Sign-ups
In a survey of the new publishers using the self-service option, 84% said they would recommend the ADSDAQ Exchange (http://www.ADSDAQ.com) to other publishers and 90% were pleased with the quality of advertisers running on their site thru the program.
"Allowing me to name my own CPM AskPrice has increased my site's profits by 20% since I began using ADSDAQ," says James Hood, CEO/Editor-In-Chief of ConsumerAffairs.com. "I am looking forward to a long profitable relationship with ADSDAQ."
"ADSDAQ has increased our advertising revenue because we can set our own prices and the fill rate has been better than expected," says Kenny Rosenblatt, CEO of Arkadium Games.
The 1,500 self-service publisher sites join a variety of other large destination websites including over 100 of the comScore 250 including SI.com, Salary.com, Local.com and Belo Interactive.
"Advertisers and their agencies are looking for new, efficient ways to reach an increasingly fragmented media market and online ad exchanges are such a vehicle," says Mr. Sears.
-- eMarketer says 61% of U.S. Internet users spend most of their time
online viewing content from sites not among the top 20 domains.
-- Technorati, in its last "State of the Blogosphere" report, noted
that there are 93.8 million bloggers.
Advertising agencies also like the ability to reach consumers of niche content on big and small sites. Nine of the top 10 marketing companies including Omnicom, WPP, Interpublic and Publicis currently use the ADSDAQ Exchange to run content targeted graphical and rich media.
Michael Comins, SVP, ID Media, says "With the expanded reach and additional niche content available on ADSDAQ, our clients are able to target consumers at the page-level more effectively than ever before."
ContextWeb
ContextWeb was founded in 2000 and launched the ADSDAQ exchange in 2005. The exchange's patent-pending, page-level technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange comparable to a site specific buy. As of October 2007, ContextWeb's ADSDAQ ranks among the top 25 ad supported properties, according to comScore Media Metrix, and reaches 75 million monthly unique visitors.
The exchange serves impressions from more than 350 advertisers, including 9 out of the top 10 marketing organizations, and more than 2,500 publishers. Also in 2007, Deloitte's New York Region Technology Fast 50 recognized ContextWeb as the 17th fastest growing company in the New York area. ContextWeb investors include leading venture capital firms Draper Fisher Jurvetson and Updata Partners.
The ContextWeb, Inc. logo is available at
http://www.primenewswire.com/newsroom/prs/?pkgid=3669
Table 1: ADSDAQ by ContextWeb now has inventory from 2,500 sites.
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Number of Sites Total Unique % Reach -
(1) Visitors (2) USA (2)
--------------------------------------------------------------------- AdBrite 22,000 70,766 38.8 --------------------------------------------------------------------- ValueClick Networks 13,500 135,027 74.1 --------------------------------------------------------------------- Burst Media 6,200 83,094 45.6 --------------------------------------------------------------------- CPX Interactive 6,000 67,304 36.9 --------------------------------------------------------------------- Casale Media Network 4,000 115,087 63.2 --------------------------------------------------------------------- Advertising.com 3,000 159,204 87.4 --------------------------------------------------------------------- ADSDAQ by ContextWeb 2,500 (#7) 74,840 (#15) 41.1 (#15) --------------------------------------------------------------------- Tribal Fusion 1,000 137,582 75.5 --------------------------------------------------------------------- Blue Lithium 1,000 132,334 72.6 --------------------------------------------------------------------- 24/7 Real Media 950 92,743 50.9 --------------------------------------------------------------------- AdDynamix.com 900 68,979 37.9 --------------------------------------------------------------------- Specific Media 450 133,103 73.1 --------------------------------------------------------------------- adconion media group 300 75,674 41.5 --------------------------------------------------------------------- DRIVEpm 250 104,497 57.4 --------------------------------------------------------------------- Google Ad Network n/a 135,353 74.3 --------------------------------------------------------------------- Traffic Marketplace n/a 104,492 57.3 --------------------------------------------------------------------- Interclick n/a 98,055 53.8 --------------------------------------------------------------------- Collective Media n/a 79,171 43.5 --------------------------------------------------------------------- Vibrant Media n/a 72,414 39.7 --------------------------------------------------------------------- PrecisionClick n/a 61,790 33.9 --------------------------------------------------------------------- 1) OMMA Magazine, October, 2007 2) comScore, October 2007