AMHERST, N.Y., Nov. 28, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO), a fully integrated developer, manufacturer and marketer of branded nutritional supplements in a one-of-a-kind edible film strip delivery system, announced today its electrolyte delivery system, Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), will be available at Academy Sports + Outdoors (http://www.academy.com), one of the nation's largest sporting goods retailers. The SportStrips, one of the most recent innovations in electrolyte delivery for athletes, have gained acceptance by endurance athletes across the country at events such as the Chicago Marathon and the NYC Marathon.
Academy Sports + Outdoors offers sports and outdoor enthusiasts a broad selection of equipment, apparel and footwear with everyday low pricing. Since its humble beginnings in San Antonio, Texas, the company has opened 100 retail locations across 11 states throughout the Southeast United States and focuses on superior customer service and innovative products for their clientele.
"Our goal is to identify new and innovative products for our core customers that will enhance their sports lifestyle. We are the first retailer in the Southeast to add Enlyten SportStrips to our assortment and we are excited to offer this new and innovative product to our customers," said Chuck Schlesinger, Buyer for Academy Sports + Outdoors.
Enlyten(tm) SportStrips(tm) are gaining in popularity with athletes in endurance sports as well as mainstream sports segments in the pro, college and high school levels. By simply being able to speed up the delivery of significantly higher levels of electrolytes through the soft tissue of the inner cheek (buccal mucosa), athletes reported measurable improvements in performance and alertness by virtue of the fact that they were reducing the adverse effects of dehydration. Enlyten's ability to bypass the inherent drawbacks of gastric absorption, especially as it applies to athletes fully engaged in high level physical activity, was a significant improvement in the delivery of electrolytes critical to proper muscle and nerve function.
Gary Thomas, HealthSport's V.P. of Sales believes that Enlyten has taken yet another positive move forward with Academy: "Enlyten SportStrips is an important asset to endurance and other athletes who understand that to increase their performance they need to decrease the potential for dehydration. With Academy Sports + Outdoors as one of our valued retail partners, our product will be more accessible to these athletes throughout the southeast. We know our branding and sales will increase as we continue to expand our retail distribution with respected companies such as Academy Sports & Outdoors. This is an excellent marriage between a product like Enlyten SportStrips that is in ever-growing demand and a retailer who really understands its customers."
About Enlyten SportStrips
Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com) replace the electrolytes lost during vigorous workouts through a proprietary buccal mucosa delivery system, a mode of absorption through the soft tissue of the inner cheek known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream. By placing the thin strip between the cheek and gum, gastric absorption is bypassed speeding higher levels of electrolytes directly into the bloodstream. Not only does this dramatically improve hydration on a cellular level, but it also helps athletes to avoid problems associated with sports drinks like excessive fluid and sugar consumption. Absorption through the buccal mucosa bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues. Recent tests have been conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab'') (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten SportStrips deliver meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries - Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent developer, formulator, and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strip currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates into the development and manufacturing process of its edible film strips.
Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.