FAIRFIELD, Conn., Dec. 3, 2007 (PRIME NEWSWIRE) -- The real problem with corporate gifts is the sameness -- same clock . . . same golf balls . . . same pen set. How can companies break out of the mold?
"Where most corporate gifts fail is not in the amount of money spent but in the amount of imagination behind the gift," says Melinda Crews. "That's why the ROI on most corporate gift giving is minimal, at best."
Crews, who advises senior executives on gift-giving programs that advance their business goals, has these suggestions on ways companies can be sure that their senior-level gifts will stand out from the crowd:
--------------------------------------------------------------------- CLASSIC CONTEMPORARY INSPIRED --------------------------------------------------------------------- Frame Digital Frame Living Frame: Life story capture service such as Verbal Legacy --------------------------------------------------------------------- Pen Multi-function Custom designed pen USB pen especially for you by a world-famous artisan such as Jac Zagoory --------------------------------------------------------------------- Box of Fruit Syrup Personal tutorial in chocolate truffle making by world famous chocolatier Fritz Knipschildt --------------------------------------------------------------------- Golf Balls Biometric swing Hand-made golf bag analysis designed especially by an internationally acclaimed designer from Ghurka --------------------------------------------------------------------- iPod Online streaming Commissioned music with radio recording session --------------------------------------------------------------------- Watch 12-zone timepiece Special tour about time in conjunction with Wired magazine --------------------------------------------------------------------- Phone product Multi-function PDA Technology artifact such as a piece of the original transatlantic cable or a Cisco first generation router --------------------------------------------------------------------- Internet product Second Life Personal tech guru --------------------------------------------------------------------- Compass Hand-held GPS Sherpa guide --------------------------------------------------------------------- Money Anonymous money Your time ---------------------------------------------------------------------
About M. Crews & Company
M. Crews & Company (www.mcrewsandcompany.com) works with senior executives to build their businesses and their brands through strategic gift-giving programs. Founded by Melinda Crews in 1990, M. Crews and Company clients have included CNN.com, IKON, Hertz, Virgin Atlantic, Societe Generale, and UBS.