MIAMI and WARREN, R.I., Dec. 12, 2007 (PRIME NEWSWIRE) -- MarketingExperiments, a research laboratory dedicated to discovering "what really works" in marketing, today announced that John Bradley Jackson, sales and marketing executive, author, public speaker, consultant and entrepreneur will be teaching an Email Marketing Certification course at MarketingSherpa's Third Annual Email Summit. The live, one-day certification course will be on February 24, 2008 in Miami at the InterContinental Hotel.
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Enrollment in the one-day Email Marketing Certification course is available by purchasing The Expert Marketers Package, which includes a ticket to the Email Summit (a $1,495 value), the MarketingSherpa Landing Page Handbook (a $497 value), and the one-day Email Marketing Certification course (a $995 value). The price of the package is $1,995, a $950 savings. Participants can purchase the package by visiting: http://www.sherpastore.com/3rdAnnualEmailSummit.html#Exclusive. Enrollment is limited to 300 students.
In the Email Marketing Certification course, participants will learn:
How to improve the email capture rate on their Web site
How incentives will improve conversion to email capture
How to write more effective email subject lines
Best practices for From addresses
Effective email marketing formats
How to write effective email copy
Deliverability best practices
Optimal send times
Optimal email frequency
How to use email for Basket and Order recovery
The one-day Email Marketing Certification course, which is also offered by MarketingExperiments as a seven-week online certification course, has been condensed to seven hours for the Email Summit. Participants will receive Professional Certification as an expert marketer.
"Effectiveness in e-mail marketing requires the sender to build and maintain a customer relationship built on trust, while providing value and relevance," said Jackson. "For the sender this means that all phases of the commercial e-mail marketing process must be managed and measured to ensure maximum efficiency and integrity. Anything less is considered spam by the customer."
Jackson has an extensive background in research, marketing and sales, including stints at Forrester and Dataquest. He is currently the Director of Sales at MRG, a leader in the marketing research industry, and a Professor of Marketing and Entrepreneurship at California State University at Fullerton, CA. He is the sole proprietor of The BirdDog Group, a marketing and sales strategy firm, and was a Sales Director at Forrester. Jackson is also the author of First, Best, or Different (What Every Entrepreneur Needs to Know about Niche Marketing.) Potential participants are encouraged to check out Jackson's website and blog.
The MarketingSherpa Email Summit on February 24-26, 2008 offers practical case studies, research from the Email Marketing Benchmark Guide, presentations from leading email marketers, boot-camp training, and consultation clinics offering one-on-one advice from email marketing experts. To register for the Email Marketing Summit, visit http://www.sherpastore.com/3rdAnnualEmailSummit.html?9268
About MarketingExperiments
MarketingExperiments is a research laboratory dedicated to discovering "what really works" in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.
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