TORONTO, Dec. 17, 2007 (PRIME NEWSWIRE) -- Logica Holdings, Inc. (OTCBB:LGHL) and its subsidiary Anne's World, today announced that www.annesdiary.com, the first social networking site for children to offer a biometrically secured login and verification system, has shipped its first welcome kits to subscribers.
"With the holiday season at its peak, we are pleased to report an increasing number of subscriptions to the site on a daily basis," stated Emily Want, CEO of Logica's Anne's World subsidiary. "Kits are being shipped across Canada by leading distribution company Ingram Micro in time for the holidays, with parents excited to be able to offer their daughters a fun and educational gift which also provides added peace of mind with the knowledge that their children are interacting in a secure environment which encompasses the highest level of Internet security technology available today. Since the first subscriptions following the site launch in mid-November, numbers continue to increase. A seasonal marketing campaign is currently underway, with subscription promotions available through the www.680news.com website," Ms. Want said.
Annesdiary.com was officially launched in Toronto on November 14th with coverage on national Canadian television and radio stations and a feature in The Globe & Mail newspaper. As the issue of child safety online continues to dominate headlines, annesdiary.com continues to attract media attention thanks to its efforts to create a secure online environment for children. The company's spokesperson, Olympic Gold Medalist Cassie Campbell, was featured on ET Canada on Wednesday 5 December, discussing her involvement with the project, and on the same day, Ms. Want made an appearance on 'Spark', the Canadian Broadcasting Company's weekly technology show.
"We have had some tremendous feedback from parents," said Ms. Want, "many of whom are grateful to be able to offer their daughters an environment where they can communicate and be creative, without the usual concerns about Internet predators. As more and more children become active on the site, it is quickly becoming a fun, educational place to be, and a fabulous alternative to the unmonitored children's sites which cause concern for so many parents."
Anne's World is working closely with schools in Canada and internationally in an effort to bring online safety to students and teachers. Last week, twelve students from the Pine Grove Public School in Oakville, Ontario, were presented with complimentary annesdiary.com kits as an early holiday gift in gratitude for their help in developing the website. The girls, ages 9 to 14, provided the annesdiary.com team valuable feedback on the design and features of the website during the earlier phases of development, and they continue to act as a test group for the project. Communications are underway with schools in both the United Kingdom and the U.S. in an effort to set up a "twin-school" program, enabling students from different countries to communicate safely in the annesdiary.com chat room.
To view / listen to media interviews relating to annesdiary.com, please visit: http://www.annesdiary.com/corporate/?m=getinvolved
ABOUT ANNESDIARY.COM (www.annesdiary.com)
Through a licensing agreement with Anne's World, annesdiary.com is the world's first secure social networking site for children. Protected by leading-edge biometric technology in the form of a fingerprint reader, annesdiary.com is an interactive world in which young people inspired by the stories of Anne of Green Gables are encouraged to explore their own creativity. In partnership with Fujitsu Limited, Novell Technologies and 123ID, Anne's Diary is setting new standards in online safety for children.
ABOUT LOGICA HOLDINGS, INC. (www.logicaholdings.com)
Logica Holdings, Inc. is a company whose primary focus is in the e-commerce and information technology sectors. The current configuration of held companies reflects a common theme: the growing global market for social networking and downloadable entertainment content. This is the essential idea behind the entities that are currently part of Logica Holdings, which include Plays On the Net, Anne's World and Curtain Rising.
The Logica Holdings, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4331
Safe Harbor Statement
This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for annesdiary.com's markets and the demand for its products. Forward-looking statements are not guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statement. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management's own knowledge and assessment of the Company's industry and competition. The Company refers interested persons to its most recent Annual Report on Form 10-KSB and its other SEC filings for a description of additional uncertainties and factors, which may affect forward-looking statements. The Company assumes no duty to update its forward-looking statements.