-- Zenith Dental -- Based in Englewood, New Jersey, Zenith Dental is the
visionary company behind some of dentistry's best-known restorative
products, and is responsible for bringing some of the industry's most well-
known and clinically successful products to the U.S. market.
-- OSSTEM IMPLANT Co., Ltd. -- Headquartered in Korea, OSSTEM's main U.S.
office is based in Pennsylvania. The company currently ranks as one of the
five largest dental implant companies worldwide. Lanmark Group will
provide marketing support to introduce the company and its dental implant
offerings to the North American market.
-- Lantis Laser, Inc. -- Based in Denville, New Jersey, Lantis Laser has
developed an accurate and safe way of detecting early tooth decay through
its newly-developed Optical Coherence Tomography (OCT) Dental Imaging
System™. Lanmark Group will work with Lantis to promote the new
technology. To date, a pre-launch press release has resulted in major
dental industry buzz as well as a "Best of What's New" Award from Popular
Science magazine.
-- Seaboard Construction Company, LLC -- Founded in 1991, Seaboard is a
New Jersey-based, general contracting, construction management, and retail
store fixture company offering a full range of commercial construction
services to clients throughout the United States. Lanmark will create a
new brand identity for the company utilizing its in-house creative design,
advertising, and media placement services.
"We're extremely happy to add each of these new clients to our roster,"
remarked Howard Klein, Lanmark Group President. "It's very exciting to
branch out into new industries, and we look forward to exploring
opportunities to assist companies in a variety of industries in their
marketing endeavors."
Awards & Accolades
In addition to an expanding list of clients, 2007 was also a year of major
recognition for the agency as well as its owner:
This past year, Lanmark was honored with three Gold Jasper Awards.
Presented by the Jersey Shore Public Relations & Advertising Association
(JSPRAA), the awards recognize excellence in communications. Lanmark was
recognized for the following three public relations projects:
-- Excellence in Writing/News Release: Created for Lantis Laser, a New
Jersey-based company specializing in the commercialization of advanced
dental technology.
-- Media Relations/News Release: Awarded based on the media pickup of a
press release written for Milestone Scientific, a world leader in computer-
controlled local anesthetic delivery.
-- Media Relations/Media Kit: Developed for Hu-Friedy®, the world's
leading manufacturer of dental instruments to support the launch of the
company's new endodontic product division, EI (Endo Ingenuity), as well as
that division's innovative DownPak™ root canal obturation device.
According to Lanmark Group Public Relations Manager Michael Ventriello,
"Our public relations department contributes to Lanmark Group's success on
a daily basis. We're very proud that examples of the strategic
communications value we provide our clients have been recognized by the
JASPER Awards."
Lanmark was also recognized by the MarCom Creative Awards, an international
competition for marketing and communication professionals. The agency
reaped six awards for projects created for several clients:
-- Brochure: One Platinum MarCom Award was presented to the agency for a
brochure it designed for Sirona Dental Systems' CEREC dental CAD/CAM
system.
-- Micro Web Site: The agency garnered an additional Platinum Award for a
micro web site it developed for the launch of Milestone Scientific's Single
Tooth Anesthesia (STA™) System.
-- Special Event Invitation: One Gold MarCom Award recognized a unique
invitation created by the agency for Orapharma Inc.'s 2007 American Dental
Association networking reception entitled, "Uncork the Excitement."
-- Recruitment Brochure: The agency received another Gold Award for a
recruitment brochure it created on behalf of Darby Dental Supply, a leading
dental distributor.
-- Technical Article: Lanmark earned an additional Gold Award for a
technical article developed with industry leading cosmetic dentist Dr. Joel
Benk entitled, "The Dental Syringe: Past and Present: A Historical
Perspective."
-- Technical Article: An Honorable Mention Certificate was also awarded
for an additional technical article developed with nationally-known
cosmetic dentist Larry Lopez, DDS entitled, "Handpieces Then and Now: A
Historical Perspective."
"The full scope of our capabilities were honored this year," remarked
Michael McCarthy, Lanmark Group Chief Creative Officer. "Our success is
due to the daily integration and cooperation between our departments.
We're extremely proud to have so many examples of our work recognized by
the MarCom Creative Awards."
In addition, President and CEO Howard Klein was named one of NJBiz
magazine's Forty Under 40 for 2007. Throughout the years, Klein has had
extraordinary success, both personally and professionally. "This award is
a tremendous recognition for me, but more importantly, our company as a
whole," remarked Klein. "It represents the talent, teamwork, and drive
that exist within Lanmark."
Strategic Alliance
Lanmark Group also formed a strategic alliance this year with ENA Marketing
& Advertising, which also owns ENA Healthcare Communications and ProMed
Institute.
Specifically, the two agencies will combine their numerous and
complementary core strengths to provide healthcare industry companies with
innovative, integrated, and memorable brand communications and education
programs that deliver superior tangible results.
Multi-Disciplinary Regulatory Compliance
Lanmark Group significantly expanded its regulatory compliance capabilities
in 2007 by forming a multi-disciplinary compliance department. Comprised
of key members of the agency's marketing, public relations, account
services, creative, production, and interactive services departments, the
department is headed by its VP of Marketing and Regulatory Affairs, Michael
A. Caiafa.
"Regulatory compliance at Lanmark is now an integrated, company-wide
commitment," remarked Caiafa. "We've always had a keen awareness of
regulations and guidelines within the industry. We've just formalized the
process to make sure the every project we work on results in
fully-compliant material."
Industry Board Appointment
Also in 2007, Chief Creative Officer Michael McCarthy was appointed to the
Industry Advisory Board for Access, the national magazine of the American
Dental Hygienists' Association (ADHA). McCarthy will serve a two year
term.
"I am extremely honored to be a part of this exclusive network of experts,"
remarked McCarthy. "I hope to provide meaningful feedback on a regular
basis to help address the issues that concern America's dental hygienists
who serve on the frontlines of oral health care."
McCarthy is a long-time advocate of dental hygienists and hygienist-related
issues. He is a frequent author of industry journal articles relating to
the hygienist, and the state of the dental industry as a whole.
Lanmark.com 2.0
Lanmark Group also redesigned and re-launched its corporate website this
year -- www.lanmarkgroup.com.
According to Klein, "A website is always a work in progress, but our recent
growth in staff, capabilities, and client roster made a total overhaul
necessary. The new Lanmarkgroup.com better explains our unique company
culture, client-focused business philosophy, and expanded service
offerings."
In addition to a newly designed website, Klein also recently launched a
blog on Dentalcompare, a leading Internet resource for dental product and
practice building information.
"I would like to use this blog as an opportunity to share some of my
marketing experience and insight with the dental community," remarked
Klein. "I hope this blog will become an industry marketing forum with a
high level of participation and free exchange of ideas."
Klein reflected on 2007 by adding, "This was a year of great achievement
and transition for Lanmark. In many ways, it was a year of preparation for
future growth and for taking advantage of new opportunities. 2008 and the
rest of the decade should prove to be exciting and fulfilling times for all
of us at Lanmark Group."
About Lanmark Group
Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is an
award-winning, full-service advertising, marketing, and communications
agency specializing in the healthcare fields. The company's client roster
includes Darby Dental Supply, DentalEZ Group, Johnson & Johnson Oral Health
Products, OraPharma, Sirona Dental Systems, and Wm. Wrigley Jr. Company.
Accolades include (but are not limited to) three 2007 JASPER awards, six
2007 MarCom Creative Awards, and four 2006 Jasper Awards. Lanmark also
ranked 12th in NJBiz Magazine's "Best Places to Work in New Jersey" survey
in 2006. For more information, visit www.lanmarkgroup.com.
Contact Information: Contact: Erin Foster 527 Industrial Way West Eatontown, NJ 07724 732.389.4500 fax 732.389.4998 www.lanmarkgroup.com