72nd AT&T Cotton Bowl Classic Available on the Internet to the International Community

ORLANDO, FL--(Marketwire - December 28, 2007) - JumpTV Inc. (TSX: JTV) (AIM: JTV), a leader in streaming premier sports events and international television over the Internet, announced today a partnership with FOX Sports that enables the Company to carry the 72nd AT&T Cotton Bowl Classic to fans around the world.

The agreement affords college football fans worldwide, for the first time in history, the opportunity to watch the AT&T Cotton Bowl Classic through the Internet. The game will be available to viewers in far away places such as England, France, Germany, Spain, Italy, Greece, the Middle East, Hong Kong and China and everywhere else outside of the United States with the exception of certain Latin American countries.

The game will be available for purchase through http://cottonbowl.jumptv.com or http://jumptv.com for US$19.95. The stream will be provided by JumpTV utilizing direct feeds from FOX Sports' critically acclaimed sports production team. The play-by-play announcer for the game is the legendary Pat Summerall, along with analyst Brian Baldinger and reporter Jeanne Zelasko.

Nada Usina, President of JumpTV Sports, said, "The Cotton Bowl Classic is so rich in tradition and history. We are excited to have the opportunity to bring the 72nd event to US college football fans around the globe. This agreement between JumpTV and FOX Sports is truly pioneering as it is the first time in history that the AT&T Cotton Bowl Classic will be available to viewers through the Internet in most countries outside of the United States."

Usina continued, "JumpTV is the only online broadcaster that can bring this type of unique, high-value sports programming to an incredibly passionate international audience. Through our unique relationships, our cutting edge delivery platform coupled with our growing international presence makes streaming the AT&T Cotton Bowl Classic a tremendous opportunity for JumpTV."

Not Available in Certain Areas

Due to rights issues the games will not be available on the Internet in Antigua, Aruba, Bahamas, Barbados, Barbuda, Belize, Bermuda, Bonaire, Caymen Islands, Colombia, Dominica, Dominican Republic, Ecuador, El Salvador, French Guyana, Grenada, Guatemala, Guiana, Haiti, Honduras, Jamaica, Leeward Islands, Martinique, Mexico, Montserrat, Netherlands Antilles, Nicaragua, Panama (excluding Canal Zone), Puerto Rico, St. Martin, Surname, Trinidad, United States, Venezuela, British Virgin Islands and Windward Islands.

About JumpTV Sports

A division of Jump TV Inc. (TSX: JTV) (AIM: JTV), JumpTV Sports connects fans to their favorite teams, athletes and leagues from collegiate, professional and international sports organizations around the world. The company offers live and video-on-demand streaming of sports matches as well as custom-branded site design and web hosting, e-commerce solutions, online ticketing, mobile distribution capabilities and social networking technologies.

About FOX Sports

As America's top-rated network for sports for the 10th-straight year (1997-2006), FOX Sports boasts rights agreements with each of the nation's highest-rated sports. FOX sports is the exclusive national over-the-air television rights holder of Major League Baseball, including the All-Star Game, alternating league Championship Series and World Series (2007-2013); the National Football League's NFC package, including the NFC Championship Game and Super Bowls XLII and XLV (2006-2011); NASCAR'S NEXTEL Cup racing from February through May, including the Daytona 500 (2007-2014); the Bowl Championship Series, featuring the Tostitos Fiesta Bowl, FedEx Orange Bowl, Allstate Sugar Bowl from 2007 through 2010 and the new BCS Classic. Since its inception in 1994, FOX Sports has earned 71 Emmy Awards for production excellence. David Hill and Ed Goren are the Executive Producers of FOX Sports.

Contact Information: Contact: Lewis Goldberg KCSA (212)896-1216 Nada Usina President JumpTV Sports (407)936-0809 Dan Bell FOX Sports (310)369-6326