Contact Information: Contact: Sean Toren The Walking Company 805-963-8727 x 1350 seant@bigdogs.com
Simple Shoes, a Division of Deckers Outdoor Corp., and The Walking Company Partner on Exclusive Launch of New Eco-Friendly Comfort Shoe Collection
PlanetWalkers(TM) by Simple Are the First Shoes to Offer Premium Comfort and Sustainable Construction
| Source: Big Dog Holdings, Inc.
SANTA BARBARA, CA--(Marketwire - January 14, 2008) - The Walking Company, the world's largest
specialty retailer of comfort footwear and accessories announces the
exclusive launch of PlanetWalkers by Simple. This summer's exclusive
30-day launch through The Walking Company's 190 stores nationwide and
www.thewalkingcompany.com will feature PlanetWalkers as part of a
month-long 'Sustainable Comfort' promotion highlighting efforts across the
comfort shoe industry to incorporate eco-friendly materials and production
techniques.
"PlanetWalkers are for those who want to tread lightly on the planet
without compromising comfort and style," said Angel Martinez, CEO of
Deckers Outdoor Corp. "We have an excellent relationship with The Walking
Company and are confident that their retail and online presence offers the
best launch vehicle for this exciting new line of planet friendly comfort
shoes."
The new PlanetWalkers collection, offering several styles for both men and
women, will be available at The Walking Company in mid-July and will be the
featured product during a month-long 'Sustainable Comfort' chain-wide
promotion. "We are proud to bring the world's first sustainable comfort
shoes to the market and to our customers," commented Andrew Feshbach, CEO
of The Walking Company. "PlanetWalkers are first and foremost a collection
that offers outstanding comfort and excellent style; the fact that they are
eco-friendly demonstrates that quality production and environmental
stewardship can walk hand-in-hand."
PlanetWalkers feature premium leather from certified BLC and ISO 14001
tanneries committed to continued improvement in all aspects of their
business that affect the planet. PlanetWalkers' outsoles are molded with a
blend of 60% latex rubber and 40% recycled car tire composite. It provides
a durable and flexible foundation that supports and protects your feet,
while providing traction on all surfaces. Cork and recycled compression
molded EVA make up the midsole while ground recycled car tire and
Ortholite™ footbeds provide the insole with proper arch support.
All of the footwear sold by The Walking Company comes with the company's
promise of authentic comfort, which guarantees every product sold is
manufactured to provide the ideal comfort for the wearers needs. All
products are made with the highest quality materials and unsurpassed
craftsmanship.
About The Walking Company
The Walking Company, Inc. is the leading specialty retailer of high quality
comfort shoes, customized insoles, and accessories and is dedicated to
bringing customers the best brands from around the world. The Walking
Company features premium brands such as ECCO, Mephisto, Dansko, UGG, MBT
and Merrell among many others. The Walking Company, a wholly owned
subsidiary of Big Dog Holdings (NASDAQ : BDOG ), sells its products through
more than 190 stores in premium malls across the country as well as The
Walking Company catalog and Web site. More information is available at
www.thewalkingcompany.com.
About Deckers Outdoor Corp.
Deckers Outdoor Corporation builds niche products into global lifestyle
brands by designing and marketing innovative, functional and
fashion-oriented footwear developed for both high performance outdoor
activities and everyday casual lifestyle use. Teva®, Simple® and UGG®
Australia are registered trademarks of Deckers Outdoor Corporation.