LOS ANGELES, Jan. 14, 2008 (PRIME NEWSWIRE) -- Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), a distributor of high-quality luxury alloy wheels for passenger cars, sport utility vehicles, vans and light trucks, has officially launched a new marketing campaign designed to enhance brand awareness among the urban-lifestyle market and the industry as a whole.
The new marketing initiatives include a media campaign with DUB Magazine (r) and Lowrider Magazine(tm), premier industry publications addressing urban automotive lifestyles. These publications feature pro athletes, hip-hop stars and other celebrities, and continue to be the authoritative voice and the pulse of the urban automotive market. In addition, Mizati is scheduled to participate in the DUB(r) 2008 Custom Auto Show and Concert(tm) National Tour, which gathers crowds as large as 30,000.
"Given that a publication like DUB Magazine sets the trend and embodies the urban-lifestyle market, we believe this initiative is strategically focused to address our target market," said VP of Investor Relations, Grace Wang. "We are launching five new designs at the beginning of 2008 and so the timing of this campaign was critical. We believe that these marketing initiatives should significantly enhance brand awareness in the industry."
About Mizati Luxury Alloy Wheels, Inc.
Mizati Luxury Alloy Wheels, Inc. ("Mizati") is an innovative, fast-growing designer and distributor of custom luxury alloy wheels for passenger cars, sport utility vehicles, vans and light trucks. Mizati currently markets and distributes three separate and unique brands of luxury wheels, "Mizati(r)," "Hero(tm)," and "Zati(tm)," through a network of 425 dealers and distributors. Mizati's mission is to be the premier brand and designated source for high-quality, value-priced wheels, rims, and automotive accessories.
For more information about Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), visit the Company Web site at http://www.mizatiwheels.com.
"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in MZTI Securities and Exchange Commission filings. MZTI undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.