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iMedia International Licenses Hollywood Previews to Cox Newspapers
Sixteen Cox Newspapers to Provide Readers Access to Hollywood Previews Online Entertainment Channel
| Source: iMedia International, Inc.
SANTA MONICA, CA--(Marketwire - January 29, 2008) - iMedia International, Inc. (PINKSHEETS : IMED ), a provider of digital entertainment content for the publishing
industry, and Universal Press Syndicate (UPS) today announced an agreement
with Cox Newspapers to license iMedia's Hollywood Previews for 16 daily Cox
newspaper web sites. As a result of the agreement, visitors to Cox
Newspapers' web sites will be able to access Hollywood Previews
entertainment channel, which provides exclusive videos, images and stories
about the latest movies, music, DVDs, red carpet events and video games.
The Atlanta Journal-Constitution is the first Cox newspaper to begin
publishing the content online at http://ajc.hollywoodpreviews.com.
Hollywood Previews, which is owned by iMedia, and marketed and syndicated to newspapers by UPS,
provides thousands of pages of content, including more than 2,500 videos.
The service can be co-branded to fit within a newspapers current Web
framework and is updated daily, providing newspapers and their site
visitors with the most current information, interviews and trailers. In
addition, Hollywood
Previews also offers free downloads and contests to help attract new
visitors and keep entertainment consumers coming back.
"We are impressed with the wealth of quality content and vast number of
videos Hollywood Previews provides and believe it can improve the overall
quality and appearance of our entertainment packages across our sites,"
stated John Reetz, general manager, COXnet. "Hollywood Previews is a
turn-key opportunity to build out video and entertainment verticals."
Hollywood Previews is a complete content channel that provides newspapers
with up-to-date information from the world of entertainment. iMedia and UPS have developed a number
of pricing models to accommodate the needs of publishers of all sizes and
frequencies, from a major daily to a community weekly. The pricing models
are structured to allow newspapers to quickly turn on a vertical content
channel without the production and hosting costs, while adding premium,
incremental ad inventory for the newspaper's web site.
"COX Newspapers is a great addition to our portfolio of premier newspaper
customers," said Henry Williamson, chief executive officer of iMedia. "The COX agreement reflects a
strong support of our new enterprise strategy and the need for a general
entertainment content channel for newspaper of all sizes. A solution like
Hollywood Previews proves especially important when newspapers are focusing
their resources on their local markets and cannot commit resources to cover
general entertainment."
About Universal Press Syndicate
Universal Press Syndicate is the largest independent newspaper syndicate in
the world and the industry leader in bringing products and services to
print and digital media that offer both advertising and subscriber
opportunities. Headquartered in Kansas City, Mo., Universal Press
Syndicate distributes some of the most popular comics and features in
newspapers today, including Dear Abby, For Better or For Worse, Doonesbury,
FoxTrot, Cathy, Garfield, The Mini Page and Ziggy. Its features list
ranges from Pulitzer Prize winners Roger Ebert, Pat Oliphant, Anna
Quindlen, Ben Sargent, Tom Toles and Garry Trudeau to famed columnists
William F. Buckley Jr. and James J. Kilpatrick. Special projects,
designed as revenue solutions for newspapers and their web sites, include
mobile opportunities and other digital products such as Hollywood Previews,
a robust co-branded entertainment video web site. Andrews McMeel Universal
(AMU) is the corporate parent company that includes Universal Press
Syndicate (UPS), Andrews McMeel Publishing (AMP) and uclick
(www.ucomics.com).
About iMedia International, Inc.
iMedia International (PINKSHEETS : IMED ) is an interactive content solutions
company focused on syndicating general entertainment content and producing
custom CD-ROM solutions featuring the company's proprietary campaign
management system, iReporting. iMedia syndicates its content to publishers
around the world seeking high value, low cost general entertainment
category content. Publishers use either iMedia's flagship product,
Hollywood Previews, a hosted, managed solution, or they purchase direct
content feeds to capture a share of the multi-billion dollar online and
mobile advertising markets. iMedia's Digital Direct business leverages the
company's entertainment content development and distribution experience to
help large organizations reach customers with measurable, interactive
CD-ROM-based marketing programs. The company's Digital Direct customers
include, American Express, Chrysler, Fox Entertainment, General Motors,
Mazda, NBC Entertainment, Wynn Hotel, The Los Angeles Dodgers, and many
more Fortune 500 companies. For more information on iMedia International,
visit www.imedia-us.com.
Forward-Looking Statements
The information in this news release includes certain forward-looking
statements that are based upon assumptions that in the future may prove not
to have been accurate and are subject to significant risks and
uncertainties, including statements regarding the future financial
performance of the Company. Although the Company believes that the
expectations reflected in its forward-looking statements are reasonable, it
can give no assurance that such expectations or any of its forward-looking
statements will prove to be correct. Factors that could cause results to
differ include, but are not limited to, successful performance of internal
plans, product development and acceptance, the impact of competitive
services and pricing, general economic risks and uncertainties, and various
other information detailed from time to time in the Company's filings with
the United States Securities and Exchange Commission. The Company
undertakes no obligation to publicly revise these forward-looking
statements to reflect events or circumstances that arise after the date
thereof. Please refer to the reports previously filed with the SEC by the
Company at http://www.sec.gov.