CLEVELAND, Feb. 11, 2008 (PRIME NEWSWIRE) -- CardinalCommerce, leading provider of enabling payment brands for merchants, banks and processors, announced today the creation of the CardinalCommerce Advisory Council (CCAC). The CCAC is a committee of leading industry experts, Cardinal Customers and leading Retail brands.
First developed in 2007, the mission of the council is to review key industry trends and evaluate the payment landscape by holding quarterly sessions with its members. The first 2008 CCAC session was held on January 17, 2008 to discuss one of the industry's hottest topics, Mobile Commerce.
Key speakers for the session included Tim Sherwin, Executive Vice President of CardinalCommerce and Nanci Rainey, Vice President of Business Development for Firethorn Mobile.
As experts in the mobile commerce environment, Sherwin and Rainey were able to give a detailed view of the development of mobile payments and mobile banking thus far, including information on success of adoption with merchants, banks, operators, and consumers. Also provided was insight regarding costs, risks, and other considerations when launching mobile commerce. Future trends and expected progress were also mentioned, such as location proximity technology when advertising to consumers via SMS (text message).
The council went on to discuss what needs to happened in order to "go mobile". CardinalCommerce enables merchants including CCAC Members SkyMall and Ritz Interactive on their mobile platform, Cardinal MAX.
Of his mobile experience with Cardinal, Peter Tahmin of Ritz Interactive commented, "(The) Set-up was amazingly simple ... We expect big things for mobile commerce in 2008 and appreciate the opportunity to get in early with CardinalCommerce."
Echoing Tahmin, Jay Scannell of SkyMall comments, "(It) has been a great experience and we look forward to more opportunities in the future."
About CCAC
The CardinalCommerce Advisory Council was created in 2007 with a mission to actively recognize and create relevant market opportunities for all parties involved, through discussion of industry best practices, challenges and trends. The Council Members provide feedback to CardinalCommerce as it relates to improving and creating new technology and services for the advancement of eCommerce and Mobile Commerce. CCAC meets once per quarter and its members consist of leading banks, processors, merchants and Cardinal Customers.
About CardinalCommerce
CardinalCommerce Corporation is the global leader in enabling authenticated payments, secure transactions and alternative payment brands for both eCommerce and mobile commerce. CardinalCommerce enables payment brands such as Verified by Visa, MasterCard SecureCode, PayPal, eBillme, Bill Me Later, Google Checkout, MyECheck, and NetCash (with Western Union and NACHA coming soon) to a network of over 30,000 merchants and thousands of banks. The Cardinal mobile platform leverages our merchant network, bank network and payment brands by linking them with end users' mobile phones through an integrated mobile platform. Cardinal's proprietary and easily deployable technology provides consumers, merchants, credit/debit card issuers, and processors the ability to conduct authenticated Internet, wireless and mobile transactions safely and securely. Headquartered in Cleveland, Ohio, with facilities in the United States, Europe and Africa, CardinalCommerce services a global customer base.
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