PumpTop TV Announces Digital Signage Ad Sales Partnership With SeeSaw Networks

IRVINE, CA--(Marketwire - February 12, 2008) - PumpTop TV, a leading digital out-of-home media network located at gas pumps, announced a broad reaching advertising sales partnership with SeeSaw Networks. The agreement, which makes PumpTop TV an affiliate member of SeeSaw's network, enables media agencies and advertisers to include the PumpTop TV gas station network in national digital signage advertising campaigns planned on SeeSawAds.com.

PumpTop TV's network consists of more than 3,500 screens found at most major gas station brands in the Los Angeles, San Francisco, Sacramento and San Diego markets. Installations are currently taking place in Phoenix, with Dallas, Houston, New York, Chicago, Philadelphia and Boston slated for later this year. The network today delivers over 2,000,000 measurable impressions per week, as measured by the number of monthly fuel transactions reported by gas retailers at their stations.

By aggregating the fragmented digital out-of-home media space, SeeSaw has created the scale required for advertisers and agencies to effectively reach national audiences. In addition to PumpTop's gas stations, which are located in the top markets in the U.S., SeeSaw's network includes screens in 25 different categories -- including health clubs, waiting rooms, bookstores, sports bars, retail stores, video rental stores, supermarkets, coffee shops and other high traffic venues in over 200 DMAs.

"More than 70 percent of Americans go to the gas station at least six times per month," said Roy Reeves, vice president of sales and marketing at PumpTop TV. "By combining our gas station locations with SeeSaw's network, we deliver a highly measurable and targeted way for national advertisers to connect with people on-the-go with sight, sound and motion while they pump gas."

Agencies and advertisers can plan and buy digital out-of-home advertising campaigns on SeeSaw's aggregated digital signage network, including all of PumpTop TV's screens, by using SeeSawAds.com. This Web-based service enables media buyers to create customized life pattern marketing campaigns across multiple networks, markets and demographics, delivering national scale to a fragmented industry. Life pattern marketing is a media planning methodology invented by SeeSaw Networks that provides a framework for mapping the daily pattern of a consumer's typical life and weaving an advertising program through that pattern.

"Combining PumpTop's gas station screens with the other venues in our network enables advertisers to intercept target audiences such as college students, busy moms and business professionals during their daily routines," said Rocky Gunderson, vice president of marketing and network development at SeeSaw Networks. "PumpTop TV's high-quality content and programming provide advertisers with an ideal way to engage people in a truly captive environment."

About PumpTop TV

The nation's premier digital media network located at U.S. gas pumps, PumpTop TV is owned and operated by AdtekMedia, Inc., a leading provider of Out-of-Home Digital Media solutions. The company has partnered with Westinghouse Digital Electronics, one of the world's largest LCD TV manufacturers, to expand the PumpTop TV network into top U.S. metropolitan markets within the next four years. For more information, please visit www.PumpTopTV.com or www.AdtekMedia.com.

About SeeSaw Networks

SeeSaw is the most extensive network of out-of-home digital media with more than 22,000 venues nationally and growing. Through its network of affiliates, SeeSaw currently delivers over 35 million weekly gross impressions -- more than most primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure digital signage. On SeeSawAds.com agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are.

SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.