Msnbc.com Breaks Site Traffic Record




       January is Highest Month Ever With 1.4 Billion Page Views

        Online Video Has Strong Week With 32.2 Million Streams

REDMOND, Wash., Feb. 13, 2008 (PRIME NEWSWIRE) -- Msnbc.com had a stellar month in January and set an all-time site record of 1.4 billion page views.* The surge in page views is a 22% increase above the site's 2007 average. Msnbc.com also attracted more than 94 million unique users, the site's second highest month ever, representing a 12% increase above the 2007 average. Msnbc.com's award-winning original content, innovative technology features, and enhanced site design all played key roles in propelling the site to record breaking numbers. The month-over-month statistics also revealed impressive double digit increases in both site visits and unique users, up 29% and 23%, respectively.

Msnbc.com's recently revamped sleek, new video player continues to skyrocket in popularity. Msnbc.com's online video surged to over 32.2 million streams for the week ending February 9, making that the third biggest video week on msnbc.com ever. With the introduction of the player, msnbc.com has redefined the online video experience by making it easier and more enjoyable for consumers to watch and discover video news stories. And the flash-based player allows msnbc.com to offer advertisers the broadest selection of new and engaging ad types of any video portal. Msnbc.com is the first major network news site to offer embeddable video to consumers to post on their blogs and websites.

About msnbc.com

Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer's platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).

*Source: Omniture SiteCatalyst



            

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