1. Become laser-focused on acquiring top-tier content to attract sports fans and Hispanic audiences; 2. Reduce costs related to acquiring and streaming all non-Latin American international content by creating partnerships with complementary media companies; 3. Explore the sale of the JumpTV content delivery network to maximize the value of the asset while minimizing the related ongoing operational cost to JumpTV; 4. Continue to build its advertising sales team; 5. Heighten focus on the JumpTV service layer to increase monetization of NCAA and international sports properties; 6. Increase engagement and interactivity for JumpTV users by immediately integrating a robust set of social media tools; 7. Consolidate offices and reconstitute a new executive team in Toronto to realize operational efficiencies and related savings from previous M&A activities; and 8. Continue to cull non-performing channels."Since the acquisition of XOS, JumpTV has seen significant growth in the viewership and popularity of its sports properties. Events such as the FIFA World Cup South American qualifying matches, the Caribbean Baseball World Series, and NCAA Football Bowl Championship Series have drawn highly engaged audiences," Nada Usina, President of JumpTV stated. "JumpTV has partnerships with approximately 200 sporting properties including over 150 U.S. colleges and universities. These relationships give us a world-class content network against which we can enable and empower global brands to reach their target audiences through advertising and sponsorships." Usina continued, "The additional services we offer our partners such as our technologically innovative ticketing, donation management, and ancillary e-commerce services have provided significant revenue upside and have deepened our relationships, adding value to both the educational institutions and their alumni and fans across the United States. We have effectively proven JumpTV's ability to monetize our content in new, unique and valuable ways, and we are now starting to offer our suite of ancillary services to our international sports programming and our Hispanic-oriented entertainment content." The Company also announced that it has received unsolicited interest in its content delivery network and as a result is examining the sale of these assets. The content delivery network is currently a significant cost center for the company, and the Company believes its sale will enable it lower its ongoing operating costs. As a result, it has engaged Oppenheimer & Co. as its financial advisor in connection with this potential sale. JumpTV is also currently exploring potential partnerships with strategically positioned media companies to optimize the value of its non-Latin American international broadcast relationships. This will afford JumpTV and its international broadcast partners the opportunity to work more closely with these players to methodically realize the value of their content. The Company has engaged Oppenheimer & Co. as its financial advisor in connection with this matter as well. Additionally the Company announced that as of Dec. 31, 2007 it has approximately $51 million (USD) in cash, enough to execute on the refocused strategy and see it through to profitability. About JumpTV JumpTV (http://www.jumptv.com, http://www.collegesportsdirect.com) is a world leading broadcaster of sports and international television over the Internet. JumpTV streams over 10,000 live sports events per year in partnership with over 175 sports properties and also streams over 250 television channels from 70+ countries around the world. JumpTV delivers its users full-screen sports, news and entertainment content on a real-time basis to all corners of the globe via ordinary Internet connections on their home computers and laptops. Forward-looking statement Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may," "will," "should," "could," "anticipate," "believe," "plan," "estimate," "potential," "expect," "intent" and similar expressions to the extent they relate to JumpTV or its managements. These statements reflect JumpTV's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in JumpTV's prospectus (admission document) dated August 1, 2006 and the matters discussed under "Risk Factors" contained in JumpTV's final short form prospectus dated February 19, 2007. These forward-looking statements are made as of the date hereof, and JumpTV assumes no obligation to update or revise them to reflect new events or circumstances.
Contact Information: Contact: Public Relations Contact: Lewis Goldberg KCSA Strategic Communications T: 1.212.896.1216 Investor Relations Contact: G. Scott Paterson Executive Chairman JumpTV Inc. T: 416-368-6464