JumpTV Announces Strategic Realignment

Exclusive Focus on High-Value Sports and Latin American Content; Retains Oppenheimer & Co. to Explore Sale of Content Delivery Network and Partnerships for International Content to Rationalize Business Model and Move Aggressively Toward Profitability


TORONTO--(Marketwire - February 14, 2008) - JumpTV Inc. (TSX: JTV) (AIM: JTV), a leading broadcaster of sports and international television over the Internet, announced that it has significantly refined its strategic focus toward high-value sports and Hispanic broadcast content.

JumpTV currently streams the most high-value sports programming on the Internet, including more soccer and sports content than any other licensed streaming site globally. In the last quarter, JumpTV streamed more than 5,500 sporting events comprising more than 10,000 hours of content on a live and on-demand basis. These events included BCS Bowl Games, NCAA volleyball and soccer championships, pre-season and holiday basketball tournaments and various other national or international championships, such as the FIFA 2010 World Cup South American qualifying matches, all drawing a large and highly passionate North American and international audience.

Additionally, JumpTV has more than 80 partnerships with some of the world's leading Hispanic television stations, including Caracol TV (Colombia), America TV (Peru), TV Chile (Chile) and many more. These stations provide more than 1,000 hours of live daily content and extensive libraries of on-demand content.

"Going forward, JumpTV will be keenly focused on executing against a vertical sports strategy where we provide the most popular sports content available to an incredibly targeted, passionate and loyal audience. We plan on coupling this with a horizontal strategy of providing online access to the broadest Hispanic television content in the world. It is the intersection of these two strategies which will allow us to leverage both the sports and Hispanic audiences and related content to cross sell, up sell and broaden our current audience," said Jordan Banks, chief executive officer of JumpTV.

Banks continued, "JumpTV's new strategic focus will allow us to meet the demand from a massively underserved market of tens of millions of Latin Americans worldwide with strong connections to their homeland and a deep craving for multi-genre television programming from home. Additionally, this new direction will allow us to further capitalize on our hybrid business model which contemplates monetization through ad sales, subscription fees and other service fees."

Banks outlined an eight-point strategy that encompasses the new direction for JumpTV:

  1. Become laser-focused on acquiring top-tier content to attract sports
     fans and Hispanic audiences;
  2. Reduce costs related to acquiring and streaming all non-Latin American
     international content by creating partnerships with complementary
     media companies;
  3. Explore the sale of the JumpTV content delivery network to maximize
     the value of the asset while minimizing the related ongoing
     operational cost to JumpTV;
  4. Continue to build its advertising sales team;
  5. Heighten focus on the JumpTV service layer to increase monetization of
     NCAA and international sports properties;
  6. Increase engagement and interactivity for JumpTV users by immediately
     integrating a robust set of social media tools;
  7. Consolidate offices and reconstitute a new executive team in Toronto
     to realize operational efficiencies and related savings from previous
     M&A activities; and
  8. Continue to cull non-performing channels.

"Since the acquisition of XOS, JumpTV has seen significant growth in the viewership and popularity of its sports properties. Events such as the FIFA World Cup South American qualifying matches, the Caribbean Baseball World Series, and NCAA Football Bowl Championship Series have drawn highly engaged audiences," Nada Usina, President of JumpTV stated. "JumpTV has partnerships with approximately 200 sporting properties including over 150 U.S. colleges and universities. These relationships give us a world-class content network against which we can enable and empower global brands to reach their target audiences through advertising and sponsorships."

Usina continued, "The additional services we offer our partners such as our technologically innovative ticketing, donation management, and ancillary e-commerce services have provided significant revenue upside and have deepened our relationships, adding value to both the educational institutions and their alumni and fans across the United States. We have effectively proven JumpTV's ability to monetize our content in new, unique and valuable ways, and we are now starting to offer our suite of ancillary services to our international sports programming and our Hispanic-oriented entertainment content."

The Company also announced that it has received unsolicited interest in its content delivery network and as a result is examining the sale of these assets. The content delivery network is currently a significant cost center for the company, and the Company believes its sale will enable it lower its ongoing operating costs. As a result, it has engaged Oppenheimer & Co. as its financial advisor in connection with this potential sale.

JumpTV is also currently exploring potential partnerships with strategically positioned media companies to optimize the value of its non-Latin American international broadcast relationships. This will afford JumpTV and its international broadcast partners the opportunity to work more closely with these players to methodically realize the value of their content. The Company has engaged Oppenheimer & Co. as its financial advisor in connection with this matter as well.

Additionally the Company announced that as of Dec. 31, 2007 it has approximately $51 million (USD) in cash, enough to execute on the refocused strategy and see it through to profitability.

About JumpTV

JumpTV (http://www.jumptv.com, http://www.collegesportsdirect.com) is a world leading broadcaster of sports and international television over the Internet. JumpTV streams over 10,000 live sports events per year in partnership with over 175 sports properties and also streams over 250 television channels from 70+ countries around the world. JumpTV delivers its users full-screen sports, news and entertainment content on a real-time basis to all corners of the globe via ordinary Internet connections on their home computers and laptops.

Forward-looking statement

Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may," "will," "should," "could," "anticipate," "believe," "plan," "estimate," "potential," "expect," "intent" and similar expressions to the extent they relate to JumpTV or its managements. These statements reflect JumpTV's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in JumpTV's prospectus (admission document) dated August 1, 2006 and the matters discussed under "Risk Factors" contained in JumpTV's final short form prospectus dated February 19, 2007. These forward-looking statements are made as of the date hereof, and JumpTV assumes no obligation to update or revise them to reflect new events or circumstances.

Contact Information: Contact: Public Relations Contact: Lewis Goldberg KCSA Strategic Communications T: 1.212.896.1216 Investor Relations Contact: G. Scott Paterson Executive Chairman JumpTV Inc. T: 416-368-6464