TrueDemand Sponsors "Doing Business in Bentonville"

LOS GATOS, CA--(Marketwire - February 19, 2008) - TrueDemand Software, Inc., the leading provider of solutions that help consumer product companies lift sales at the shelf, is sponsoring this year's "Doing Business in Bentonville" speaker series. Doing Business in Bentonville (DBB) is a professional speakers' series based in Bentonville, AK, focusing on topics critical to the success of working with locally based retailers Sam's Club and Wal-Mart.

Upcoming events in Bentonville include:

--  February 21: Developing A Winning Wal-Mart Team
--  March 27:  In-Store Execution - Where It All Comes Together
--  April 17: Wal-Mart International & Global Retail Trends
--  May 22: Environmental Sustainability - We're In This Together
    

"We're proud to be a part of this program and the discussions that help shape the business environment in Bentonville," said TrueDemand CEO Eric Peters. "The region is a bellwether for the entire retail and consumer products sector, and the 'Doing Business in Bentonville' series is a valuable program that provides key decision makers from consumer products companies with insights on market trends that impact sales."

For registration details and links to more information about upcoming TrueDemand events, please visit the TrueDemand web site at www.tdemand.com.

About TrueDemand

TrueDemand Software helps retailers and their suppliers capture lost sales at the shelf. TrueDemand's breakthrough software-as-a-service solution for account teams, in-store merchandising teams and sales executives enables consumer product companies to reduce out-of-stocks and to rapidly and accurately take actions that result in a sustainable lift in sales. TrueDemand is based in Los Gatos, California, with offices in Atlanta, Georgia, and Pune, India. For more information, please visit www.tdemand.com.

Contact Information: Contact: Alicia Libucha Lois Paul & Partners 781-782-5703 alicia_libucha@lpp.com