Contact Information: Contacts: Ray Ostor Canoe.ca (416) 350-6158 Scott Kapp iMedia International, Inc. (310) 453-4499, ext.13
iMedia to Provide the Canoe.ca Network With Video Entertainment Content
Canoe.ca to Use iMedia's XML Feed to Supplement Current Resources With Entertainment Videos
| Source: iMedia International, Inc.
SANTA MONICA, CA and TORONTO--(Marketwire - March 5, 2008) - iMedia International, Inc.
(PINKSHEETS : IMED ), a provider of digital entertainment content for the
publishing industry, today announced that Canoe Inc. has licensed iMedia's video entertainment content
and content management services. Canoe.ca is a leading local and national
interactive media provider of news, entertainment and services for all of
Canada. Canoe.ca attracts more than 8.8 million visitors per month to its
network of sites, which includes Canoe.ca, top information verticals like
Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites.
The iMedia Hollywood
Previews division supplies its video entertainment content, which
includes over 2,500 videos, pages and exclusives, to Canoe.ca through an
XML feed. The content includes red carpet and celebrity interviews, movie
trailers, video game reviews, music videos and other entertainment-related
video content. The content feed is managed by Canoe.ca and available
through Canoe's video channel at http://videos.canoe.ca/.
"This content distribution model is a natural extension of our Hollywood
Previews model where we host, manage and update a complete entertainment
vertical solution for publishers," said Henry Williamson, Chief Executive
Officer of iMedia. "Many
organizations have built entertainment channels and need specific content
to supplement their current data sources. Canoe.ca has opted to take our
Hollywood Previews content feeds and manage them within their own
environment. Our XML feed option gives publishers increased control via a
wealth of high-quality content that can be managed and displayed in a
manner they are comfortable with."
iMedia gives publishers the option
to license a completely hosted entertainment channel or access to a
proprietary content feed. Both solutions provide end-users with access to
the latest information in the entertainment world, from exclusive previews
of new movies to one-on-one interviews with celebrities. The content also
provides publishers with premium, incremental ad inventory for their
websites.
"iMedia's XML feeds make it easy for us to integrate high-quality video
entertainment content with our other aggregated content," said Ray Ostor,
Senior Product Manager for Video at Canoe.ca. "Every month, our network
attracts millions of unique visitors looking for entertainment videos, so
we anticipate a large demand for iMedia's content. iMedia offers a customizable solution
that can be used to further promote the Canoe brand to our customers."
About Canoe.ca
A subsidiary of Quebecor Media, Canoe.ca is a leading local and national
interactive media provider of news, entertainment and services, helping to
inform and connect Canadians. The Canoe Network attracts over 8.8 million
monthly visitors and includes Canoe.ca, top information verticals like
Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites.
Canoe.ca also offers online services in the fields of employment and
continuing education (jobboom.com), housing (micasa.ca), automobiles
(autonet.ca), personals (reseaucontact.com), social networks
(space.canoe.ca), classified ads (classifiedextra.ca) and advertising
solutions (canoeklix.ca).
About iMedia International, Inc.
iMedia International (PINKSHEETS : IMED ) is an interactive content solutions
company focused on syndicating general entertainment content and producing
custom CD-ROM solutions featuring the company's proprietary campaign
management system, iReporting™. iMedia syndicates its content to
publishers around the world seeking high value, low cost general
entertainment category content. Publishers use either iMedia's flagship
product, Hollywood Previews, a hosted, managed solution, or they purchase
direct content feeds to capture a share of the multi-billion dollar online
and mobile advertising markets. iMedia's Digital Direct business leverages
the company's entertainment content development and distribution experience
to help large organizations reach customers with measurable, interactive
CD-ROM-based marketing programs. The company's Digital Direct customers
include, American Express, Chrysler, Fox Entertainment, General Motors,
Mazda, NBC Entertainment, Wynn Hotel, The Los Angeles Dodgers, and many
more Fortune 500 companies. For more information on iMedia International,
visit www.imedia-us.com.
Forward-Looking Statements
The information in this news release includes certain forward-looking
statements that are based upon assumptions that in the future may prove not
to have been accurate and are subject to significant risks and
uncertainties, including statements regarding the future financial
performance of the Company. Although the Company believes that the
expectations reflected in its forward-looking statements are reasonable, it
can give no assurance that such expectations or any of its forward-looking
statements will prove to be correct. Factors that could cause results to
differ include, but are not limited to, successful performance of internal
plans, product development and acceptance, the impact of competitive
services and pricing, general economic risks and uncertainties, and various
other information detailed from time to time in the Company's filings with
the United States Securities and Exchange Commission. The Company
undertakes no obligation to publicly revise these forward-looking
statements to reflect events or circumstances that arise after the date
thereof. Please refer to the reports previously filed by the company with
the SEC at http://www.sec.gov.