Adknowledge Signs Paltalk to Exclusive Advertising Deal in the UK and Australia

LONDON--(Marketwire - March 11, 2008) - Adknowledge announced today that it has signed an agreement to be the exclusive display advertising sales representative for Paltalk within the United Kingdom and Australia. Paltalk is the leading real-time, video-based online community on the Internet with over 4 million users worldwide.

"We are extremely delighted to be the exclusive sales partner for Paltalk; their software is the best in the industry and they have an incredible and loyal user base," said John Cole, Managing Director of Adknowledge UK and Australia. "We have been working with Paltalk for some time and have found their advertising traffic to be of the highest quality. Their users are very loyal to the Paltalk brand and they are open to engaging with our advertising partners. In the past, our advertisers have always requested more traffic from Paltalk. With our new partnership, we are now able to fill this demand with our advertisers."

"Without a doubt the ability to offer targeted advertising is of utmost importance when it comes to keeping our user-base engaged and satisfied," said Joel Smernoff, president and COO of Paltalk. "Adknowledge lets us implement a multichannel, behavior-driven solution into our platform which not only benefits advertisers looking to reach a particular set of consumers but is also a great fit for the uniquely interactive aspects of our community. So far the results have been great and we look forward to extending the relationship in the future."

About Adknowledge UK

Adknowledge UK runs an international display network within the United Kingdom, Ireland, and Australia. Our network utilises our exclusive behavioural targeting technology to deliver retargeted ads to online consumers while delivering superior conversion rates to our advertisers. Publishers looking either to maximise revenues from unsold inventory or for complete outsourcing solution can contact us at www.Adknowledge.com.

About Paltalk

Paltalk is the premier real-time, video-based community bringing together traditional broadcasting media, social networking, user-generated content and video chat. With more than 4 million active users, Paltalk hosts the world's largest interactive video community, PaltalkScene, offering thousands of users the ability to watch and interact with online video programming, including serialized shows, live events, and user-generated content, as well as interact with each other through real-time voice, text and video chat.

Paltalk's diverse programming includes Paltalk original shows featuring celebrities, radio personalities and newsmakers such as the radio jocks Opie and Anthony and Diana Falzone. The company also broadcasts live interactive video chat events, such as musical performances and comedy variety shows. Paltalkers can interact with the featured hosts and performers in real-time as well as other members in the room. Recently, Paltalk hosted live broadcasts with famed musician Slash and world-renowned author Stephen King. Paltalk also offers its users the ability to create and share their own user-generated video content with each other and to the broader community.

Contact Information: Contact Information: Rick Ramos Vice President of Marketing (816) 777-1182