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Flashman Studios Teams With Licensing Works, LLC to License Videogames for MEG's In My Pocket(TM) Franchise
Publisher Sought to Help Bring Worldwide, Popular IP to the Videogame Universe
| Source: Flashman Studios
SAN FRANCISCO, CA--(Marketwire - March 19, 2008) - Flashman Studios, a leading business
management firm in the interactive entertainment industry, announced today
that it has teamed with Licensing Works, the worldwide licensing agent for
MEG's "In My Pocket™" intellectual property (IP), to license the
property for videogames. Licensing Works manages rights for MEG, a product
development, manufacturing and licensing company specializing in children's
character lines, toys and licenses. Licensing Works is working with
Flashman Studios to look for a videogame publisher to partner on all future
"In My Pocket" videogames.
"Flashman, an industry veteran with comprehensive connections and a proven
track record, will be tremendously valuable in exposing opportunities for
the 'In My Pocket' IP," said Leslie Levine, President of Licensing Works.
"Previous experience with Flashman on other IPs proved their expertise in
the interactive space and will be invaluable in paving the way for the
millions of 'In My Pocket' fans worldwide to interact with their favorite
characters in a whole new way."
"In My Pocket" is the popular series of collectible toy figures known and
loved by kids worldwide. Beginning with the "Monster In My Pocket®" media
franchise in the early 1990s that spawned trading cards, comic books,
collectible figures, books and a videogame, MEG went on to create the
"Puppy In My Pocket®," "Kitty In My Pocket®," "Jungle In My Pocket®"
and "Pony In My Pocket®" series of toys and collectibles. Collectively,
the "In My Pocket" franchise garnered over $150 million in worldwide retail
in 2007 alone. Now licensed for toy distribution in over 50 countries, the
"In My Pocket" franchise is poised for exponential growth.
"Children around the world already have a strong emotional attachment with
the 'In My Pocket' brands," said Brad Young, CEO of Flashman Studios. "MEG
has a proven winner on its hands with 'In My Pocket,' and we can't wait to
work with a dedicated publisher to bring this beloved franchise to gamers
across the world."
MEG has enjoyed substantial success with its various "In My Pocket"
franchises. "Monster In My Pocket®" was a successful Boys toy brand for
Matchbox, Tyco and Vivid from 1991 through 1995, with over 200 different
figures sold in continually refreshed series and a variety of themes.
"Puppy In My Pocket®," "Kitty In My Pocket®," "Pony In My Pocket®"
and "Teddy In My Pocket®" were successful Girls brands for Vivid and
Hasbro from 1994-1999. "Monster In My Pocket®" was actively licensed
worldwide from 1990-1996 with 90 different licenses in all product
categories, and "Puppy In My Pocket®" was actively licensed on a
worldwide basis from 1993-1997 with 40 different licenses in most major
product categories.
About Flashman Studios:
Flashman Studios represents game developers and intellectual property in
the interactive entertainment industry with a particular focus on the
videogame market. Flashman Studios offers clients a wide range of
expertise, including corporate strategy, sales, marketing, public
relations, business development, corporate finance and mergers/acquisitions
by utilizing the strength of a team-based approach and strong industry
relationships. For more information on Flashman Studios please visit:
www.flashmanstudios.com.
About MEG:
MEG is an El Segundo, California-based product development, manufacturing
and licensing company, specializing in children's character lines, toys and
licenses. In addition to Puppy, Kitty, Jungle and Monster In My Pocket,
some of MEG's other innovative brands include Stink Blasters®, Scent
Stars® and Scent Stars Wearables®, which have been licensed and
distributed in over 40 countries worldwide. For more information about MEG,
please visit: www.megtoys.com.
About Licensing Works:
Licensing Works, LLC (dba Licensing Works!) is a licensing and promotions
company founded in 2007 by Leslie Levine. Licensing Works consults for
select clients and manages their licensing and promotional activities
worldwide. Clients include SL Productions, LLC, headed by producer and
entrepreneur Sheryl Leach, creator of Barney. Licensing Works represents
the worldwide licensing rights (excluding Italy, the UK, Eire, Singapore
and Malaysia) to one of the world's fastest growing toy brands, "Puppy In
My Pocket®." The In My Pocket brand is owned by MEG, a California-based
product development, manufacturing and licensing company specializing in
children's character lines, toys and licenses. For more information about
Licensing Works, please visit: http://www.licensingworks.us.