Great Public Relations Award to Vasakronan

Great Public Relations Award to Vasakronan

When the Swedish Public Relations Association presented the Great Public
Relations Award on Thursday afternoon, the property company Vasakronan was
presented as the winner.

The jury's commendation mentions Vasakronan's long-term work with its brand and
the goal-oriented manner in which information is used as a control and
management instrument. Previous winners include Ericsson, IKEA and Fritidsresor.

The Great Public Relations Award has been presented annually since 1990. The
award is given to a company, organization, public-sector body, project or person
that has successfully used information and communication in a strategic overall
perspective. 

Vasakronan receives the award with the following commendation:
“For many years, Vasakronan has worked with its brand as a crucial success
factor. Today, the company's brand is the most widely recognized in the property
market. As a state-owned company, Vasakronan has used information as a control
and management instrument in a goal-oriented manner. Consistency, a long-term
approach and transparency have characterized the effort with clear messages and
in full view of all stakeholders. Communication is interwoven throughout the
entire operation, both internally and externally, and continuous measurements
against its goals are a natural part of the work. Through its professional
management work, Vasakronan is well prepared for the next step in its
development in conjunction with a planned ownership change.” 

“This is extremely flattering. An important goal for us is for all customers and
employees to be satisfied and regard their relationship with Vasakronan as
long-term. Good communication is a prerequisite for good relations.
Consequently, we have invested highly in this and also measure our success on a
regular basis,” says Håkan Bryngelson, President of Vasakronan.

The jury consisted of Jury Chairman Meg Tivéus, Professional Board member with
assignments at Swedish Match, Cloetta Fazer, Billerud, Nordea Fonder and Boss,
among others, Pontus Schultz, Editor-in-chief Veckans Affärer, Agneta Norén,
President of Fora, Hans-Olof Karlsson, Guest Professor at Örebro University,
Cecilia Schön Jansson, Communications Director SAAB and Chairman of the Swedish
Public Relations Association, Ola Thorén, Consultant to the OT Group, Hanna
Brogren, Public Relations Manager of Stockholm City and Margaretha Sjöberg,
President of the Swedish Public Relations Association.

Earlier award winners:
Last year's winner was Ericsson. Prior years' winners of the Great Public
Relations Award were IKEA, Fritidsresor, Malmö City, the Swedish Army, the Nobel
Foundation, Den svenska historien (History of Sweden), Swedish State Railways,
Tidningen i skolan (Newspapers in schools), Stadsmissionen (City Mission),
Sundsvall Municipality, the Association of Swedish Chemical Industries/chemical
promotion, Smokefree Generation, Jämtland's County Council, NCC, Anna Lindh and
Fredrik Lindström.


For more information, please contact:
Margaretha Sjöberg, President/Secretary-general of Swedish Public Relations
Association, Tel: +46 (0)70-568 02 10 
Håkan Bryngelson, President, Vasakronan, Tel: +46 (0)8-783 21 05
Bengt Möller, Senior Vice President Corporate Communications, Vasakronan, Tel:
+46 (0)8-783 21 09, 070-593 91 71


Real offices for real people.
Vasakronan AB is one of the leading real estate companies in Sweden. Vasakronan
is the largest supplier of commercial premises, primarily office properties,
with locations in Stockholm, Göteborg, Malmö, Lund and Uppsala.