MTG AWARDED TWO NEW CHANNEL LICENCES IN SWEDISH DIGITAL TERRESTRIAL NETWORK

MTG AWARDED TWO NEW CHANNEL LICENCES IN SWEDISH DIGITAL TERRESTRIAL NETWORK 

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that the Swedish Radio and TV
Authority (‘Radio- och TV-verket') has awarded Viasat Broadcasting two new
channel broadcast licenses in the Swedish digital terrestrial network and
renewed Viasat's existing four licenses.  Premium channels ‘Viasat Sport 1' and
‘TV1000' will join Viasat's TV3, TV6, TV8 and ZTV free-to-air channels in the
DTT and all of the licenses are valid for six years.  

Viasat Sport 1 is Sweden's leading premium sports channel and broadcasts live,
more than 20 Champions League football matches per year, Formula One and World
Championship in Ice hockey. TV1000 is Sweden's most popular premium movie
channel and features the latest blockbuster movies from both the Hollywood
studios and local independent film makers. Both channels are currently available
on Viasat's pay-TV DTH satellite platform, in Viasat's IPTV offerings, and on
cable.  The new licenses enable Viasat to make its premium pay-TV channels
available in the Swedish DTT network for the first time.  Viasat Sport 1 and
TV1000 will be broadcast in MPEG4 format on a new multiplex to be built during
2008. 

The Swedish digital terrestrial television network was launched in 1999 and the
last analogue TV signal in Sweden was shut down in October 2007. Boxer is the
sole DTT operator and had 709,000 subscribers as at 31 December 2007. TV3, TV8
and ZTV are included in Boxer's basic ‘Boxerpaketet' pay-TV package of 30
channels. TV6 is broadcast on an unencrypted basis so it is also available to
customers without subscriptions. New legislation will allow competition in the
digital terrestrial environment and, combined with these new licenses, enhances
the potential for Viasat to offer a competitive channel package as an operator
in the digital terrestrial network. 

Hans-Holger Albrecht, President and CEO of MTG, commented: “We welcome the award
of the new licenses and the opportunity to increase the subscriber base for two
of our most popular and well known premium pay channels. We now have a total of
six Viasat channels available on digital terrestrial and we intend to become an
operator in the DTT as soon as possible.”

“The two new licenses reflect our strategy to offer as many of our channels as
possible on as many platforms as possible and to as many viewers as possible. We
have launched 10 new Viasat or joint venture channels since the beginning of
last year and our free-to-air channels are now available on all of the [major]
Swedish TV distribution networks.  We are pursuing the same strategy of
extending our penetration and launching new channels in our other markets and
see the benefit of this strategy in increased combined viewing and market
shares.” 

***
For further information, please visit www.mtg.se, email
investor.relations@mtg.se, or contact:

Hans-Holger Albrecht, President & CEO			
tel: +46 (0) 8 562 000 50

Matthew Hooper, Investor & Analyst Enquiries		
tel: +44 (0) 20 7321 5010

Bert Willborg, Press Enquiries			
tel +44 (0) 791 2280 850


Modern Times Group is a leading international entertainment broadcasting group
with the second largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the largest free-to-air and satellite premium pay-TV operator in
Scandinavia and the Baltics, and also operates channels in the Czech Republic,
Russia, Hungary, Slovenia and the Balkans.  Viasat channels are broadcast in a
total of 24 countries and reach 100 million people. MTG is also the biggest
shareholder in Russia's largest independent television network (CTC Media -
NASDAQ: CTCM), and the number one commercial radio operator in the Nordic and
Baltic regions.

Modern Times Group MTG AB class A and B shares are listed on the OMX Nordic
Exchange Large Cap market (‘MTGA' and ‘MTGB').


The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08.00 CET on 28
March 2008.