REDMOND, Wash., April 7, 2008 (PRIME NEWSWIRE) -- Msnbc.com's video numbers skyrocketed in March, setting an all-time site record of 125.7 million on-demand video streams.* Msnbc.com's innovative video player, launched in December, has redefined the online video experience. Consumers can not only watch and discover the day's video news, but also can share the latest with msnbc.com's embeddable player, the only one of its kind. In fact, msnbc.com is the first major network news site to offer embeddable video to consumers to post on their blogs and websites.
The record video streams in March followed a previous month of record-setting numbers on the site. In February, Nielsen's Video Census report shows msnbc.com outperforming the competition:
* Msnbc.com was ranked #1 in total video streams for February 2008, 14 percent ahead of CNN.com** * Msnbc.com was ranked #1 in time spent viewing videos, with consumers watching 36.8 minutes/per month, 14 percent ahead of CNN.com** * Msnbc.com had over 7 million video unique users, 31 percent ahead of CNN.com**
Msnbc.com's award-winning original content, innovative technology features, and enhanced site design all continue to play key roles in propelling the site to record breaking numbers.
About msnbc.com
Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer's platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).
*Source: Omniture SiteCatalyst **Source: Nielsen Video Census (rankings based on msnbc.com, CNN.com, and Yahoo! News)