Online Ad Network Launches Music & Entertainment Division

WESTBURY, NY--(Marketwire - April 9, 2008) - CPX Interactive is a progressive online ad network and global marketing company. In yet another example of how it has earned the "progressive" moniker, the network has announced the creation of a dedicated music and entertainment division, Caliber 1 Media.

CEO Mike Seiman explains, "The Caliber 1 Media division combines our unparalleled reach into the worlds of social media, online gaming, music downloaders and entertainment consumers with our experience in pushing the envelope in creative development strategy." Seiman continues, "Even the best planned and executed viral video campaign can use a distribution boost from a global platform like the CPX Network."

The network serves over 24 billion impressions to more than 200 million unique users across more than 6,000 websites in over 60 countries every month.

"We have also been developing unique display ad units with the entertainment industry in mind, and will be rolling them out across the network in greater distribution as this year continues," explains CPX Interactive CTO, Carlton Hickman. "These industry-leading new ad units will comply with all current standards, and be able to be served in the same way as current, traditional, ad units -- but these new units will provide valuable content (and access to content) within the ad, itself."

Examples of new "content rich" ad units that CPX will be designing for its entertainment-oriented clients include video players with multiple mini-banners within the player, and something the company is calling an Ultimate Media Display (UMD). The UMD ad unit comes equipped with interactive features such as downloadable MP3s, direct iTunes links, ringtones, ticket purchase options, fanclub links, video content, tour dates and other customized features. Each campaign can be refined to suit specific artist/release needs.

In addition to already having campaigns in place for artists/labels including Melissa Etheridge, Hopeless Records and indie rockers Canon, the new division has already been secured to play a major role in the online and interactive campaign for an upcoming horror movie, "Blood Night: The Legend of Mary Hatchett," due out later this year.

The company isn't thinking small when it comes to the significance of the course it has charted for itself with regard to the entertainment industry. "There has always been talk of how the Internet could provide 'direct to the consumer' content distribution that would save the deteriorating music business," explains David Shay, CPX Interactive VP of Marketing. "We think that a forward leaning ad network/marketing company like CPX Interactive is particularly well placed to finally deliver this in reality."

About CPX Interactive:

As a progressive online ad network and global marketing company, CPX Interactive is redefining the online advertising landscape. By layering ROI-driven strategies on top of its own global distribution model, the company offers clients more than just the promise of a successful campaign -- we actually possess the means to deliver a successful campaign.

Caliber 1 Media is an entertainment-focused division of CPX, leveraging the network's strength in delivering social media and entertainment audiences, as well as its ability to create cutting edge and fully interactive display advertising units.

Contact Information: Contact: Pam Workman 212-431-5227