Contact Information: PRESS RELEASE Lauren Shankman Trevelino/Keller Communication Group 404-214-0722 x110 For RBS Lynk Dawn M. Thompson 678-587-1652
AdvanceMe and RBS Lynk Find Formula for Success Through Strategic Partnership
Leading Provider of Merchant Cash Advances Teams With RBS Lynk to Solve Customers' Working Capital Needs
| Source: AdvanceMe, Inc.
ATLANTA, GA--(Marketwire - April 14, 2008) - AdvanceMe, Inc. (AMI), the nation's leading
provider of Merchant Cash Advances (MCA) for small and mid-sized
businesses, announced today a partnership milestone with RBS Lynk, a
leading provider of merchant processing solutions. Since formalizing an
alliance in mid-2007, AdvanceMe and RBS Lynk together have delivered almost
$15 million in working capital to the RBS Lynk customer base. Through a
referral relationship, RBS Lynk expanded its product portfolio to include
AdvanceMe's Merchant Cash Advance product, helping clients' access capital
quickly, despite tightening credit markets.
"RBS Lynk works with partners that demonstrate a track record of success,"
said Thomas Konz, SVP of Marketing for RBS Lynk. "We selected AdvanceMe
for its innovative, customer-based solutions. The resulting success we have
had in providing working capital to so many businesses so quickly reflects
the fact that we are serving a tremendous need of our customers, which is a
major priority of our company."
Expanding on Existing Partnership
AdvanceMe and RBS Lynk launched a robust marketing campaign to RBS Lynk's
customer base in October 2007, offering the ability to access working
capital through credit card processing. This new campaign was designed to
educate RBS Lynk customers, as well as their sales forces, about the
Merchant Cash Advance product and capitalize on the existing brand
awareness of RBS Lynk and AdvanceMe.
The direct marketing promotion utilized a multi-tactic touch point
approach, integrating letters, postcards, statement messages and inserts
with standalone and linked informational websites. Messaging focused on
addressing the business owner's need for working capital, which was
supported by the credibility built through the existing relationship with
their processor, RBS Lynk.
Success Story
The overall campaign between AdvanceMe and RBS Lynk was extremely
successful, generating thousands of inbound calls in a short time period
that resulted in hundreds of business owners successfully receiving working
capital needed to help manage and grow their businesses.
The influx of sales helped AdvanceMe meet its objective of increasing sales
as well as awareness among targeted small business owners. The program
also resulted in new fee income for RBS Lynk and further positioned the
company as a solutions oriented, merchant advocate in the minds of its
customers. Small business owners benefited from the influx of capital
during this economically challenging time, which has resulted in more
restricted access to working capital.
"AdvanceMe is proud to be the selected provider of capital to the customers
of industry leading processors such as RBS Lynk," said Glenn Goldman, CEO
of Capital Access Network, parent company of AdvanceMe. "This was a
win-win-win for RBS Lynk, their customers and AdvanceMe. We are happy to
serve them, providing value-added benefits, and look forward to continued
success in 2008."
About AdvanceMe, Inc.
AdvanceMe, Inc. in Kennesaw, GA is the nation's leading provider of
Merchant Cash Advances to small and mid-sized businesses. Since 1998,
AdvanceMe has made 50,000 fundings, providing more than 20,000 business
owners in all 50 states with over one billion dollars in working capital.
Owners use AdvanceMe capital to renovate, purchase new equipment and
supplies, fund advertising, manage unexpected expenses and seasonal
downturns and free themselves from second mortgage liens and personal
guarantees associated with loans. For more information about AdvanceMe's
innovative working capital solution, call toll-free 1-866-838-5097 or visit
www.AdvanceMe.com.
About RBS Lynk
RBS Lynk is a leading, single-source provider of electronic payment
processing services -- including credit, debit, EBT, checks, gift cards,
e-commerce, customer loyalty cards, fleet cards, prepaid cards, ATM
processing and cash management services. The U.S. payment processing
division of the Royal Bank of Scotland Group plc, RBS Lynk is a non-bank
subsidiary of Citizens Financial Group. For more information, please visit
www.rbslynk.com.