SoundBite to Host Webinar On Proactive Customer Care for Utilities

SoCalGas to Present Its Strategic Decision to Leverage SoundBite in Its Customer Contact Strategy


BEDFORD, Mass., April 22, 2008 (PRIME NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of on-demand customer contact solutions, will host a complimentary webinar on how on-demand multi-channel communications can enhance a variety of initiatives within a utility's customer care department on Wednesday, April 23, 2008.

This free webinar will help Customer Care Directors and Managers understand how automated voice messaging and other proactive customer communications can cost-effectively enhance their customer care programs, accelerate time to market, and track campaign success in real-time. Leveraging the flexibility of a hosted model, utilities can use automated voice messaging, text messaging and email to immediately deliver important communications to a large number of customers at a fraction of the cost of manual dialing, predictive dialers or direct mail. This webinar will highlight many of the successful customer care campaigns used by utilities today, including:



  --  Call avoidance campaigns to reduce inbound traffic
  --  Low-income energy assistance enrollment
  --  Scheduled maintenance confirmation
  --  Billing choice enrollment
  --  Service interruption and outage notifications
  --  New bill format announcements
  --  Customer satisfaction surveys

The interactive discussion will also feature an in-depth case study on how Southern California Gas Company (SoCalGas), the nation's largest natural gas distribution facility, was able to augment its existing customer communications strategy to communicate its low-income energy assistance enrollment message to as many people as possible, as frequently and cost-effectively as possible.



 What:   Proactive Customer Care for Utilities: Seven Powerful Ideas
         to Improve Customer Contact Campaigns

 When:   April 23rd at 4:00pm (EST)

 Who:    Eric Keough, Vice President of Consumer Direct Strategy at
         SoundBite Communications
         Kirk Morales, Senior Market Advisor for CARE Program at
         SoCalGas

 Where:  https://www1.gotomeeting.com/register/909477324

About SoundBite Communications

SoundBite Communications is a leading provider of automated customer contact solutions that are delivered through a Software as a Service (SaaS) model. Organizations rely on SoundBite's on-demand solution to initiate and manage customer contact campaigns across a variety of collections, customer care, and sales and marketing processes. SoundBite helps organizations increase revenue, enhance customer service and retention, secure payments, and can also improve contact center efficiency by increasing agent productivity and enabling agentless interactions. The company's multi-tenant customer communications platform is used by organizations across a number of industries, including collection agencies, financial service providers, retailers, telecommunications providers, and utilities. SoundBite's clients use the service to place approximately one and a half billion calls annually. SoundBite is headquartered in Bedford, Massachusetts. For more information, visit www.SoundBite.com.

(SDBT-G)



            

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