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Technology Leaders Boosts Senior Leadership With the Addition of Web Analytics Industry Veteran Pelin Wood to Board of Directors
Digital Marketing Expert to Provide Direction for Technology Leaders' ALERT Product and Other New Analytics Product Offerings
| Source: Technology Leaders
NEW YORK, NY--(Marketwire - April 30, 2008) - Technology Leaders, the most
experienced web analytics consulting company, today announced it has added
respected industry expert Pelin Wood to
its board of directors. Wood is currently managing partner at
California-based strategic consulting firm Aegean Group and former senior
vice president of marketing at WebSideStory (now Visual Sciences, part
of Omniture).
Today's announcement comes on the heels of the release of Technology
Leaders' ALERT product, the only WebTrends analytics alerting and
monitoring engine that delivers real-time alerts via email to keep analysts
informed of the most dynamic, valuable and actionable activity across all
of their web pages.
During her more than 15 years as a high technology marketing executive,
Wood has been in the forefront of emerging technologies and trends. Wood
has led the go-to-market strategy for WebSideStory's on-demand digital
marketing suite, extended Peregrine Systems' (now part of HP) enterprise
software business into the web-based employee self service (ESS) category,
and in the mid-90s, launched one of the very first mobile B2B applications
designed for the Windows CE platform. Wood's expertise in web analytics and
B2B marketing strategy is expected to directly benefit the planning and
launch of a series of analytics-related products by Technology Leaders,
including ALERT.
"Technology Leaders is the established authority in the analytics services
market," said Wood. "They've been providing analytics expertise to both
large enterprises and mid-size businesses since 2003, and the recent
release of ALERT brings the company solidly into the analytics product
marketplace. The strong demand from Technology Leaders' customers in
addition to the strategic partnership formed with WebTrends to offer ALERT
to all WebTrends customers is a testament to the high value of this
innovative product."
"Pelin's depth of understanding of the web analytics market and her track
record of launching successful products make her a unique and valuable
voice on our management team," said Andrew Edwards, managing partner at Technology Leaders.
"Her vision of the big picture and relentless ability to execute will
enable us to deliver analytics products that squarely meet the market
need."
Rand Schulman, chairman of the
board of directors at Technology Leaders, added, "I have worked closely
with Pelin at multiple technology companies, including WebSideStory and
Unica, and am confident that her pragmatic approach to marketing and her
domain expertise will help keep ALERT at the forefront of specialized
analytics solutions." Schulman is a web analytics innovator and has been a
senior executive with several analytics companies over the past ten years
including WebTrends, WebSideStory, Unica and Keylime.
About Technology Leaders
Technology Leaders is the world's most experienced web analytics consulting
company. By discovering the most pressing needs of analytics users,
Technology Leaders created Technology Leaders ALERT, an on-demand service
that allows analysts to discover key traffic changes in real-time.
Technology Leaders' products and services drive shareholder value by
maximizing the role of analytics in making critical marketing and business
decisions. Technology Leaders is headquartered in New York, NY. For more
information call +1.212.808.3058 or visit www.technologyleaders.com.