HAMPTON FALLS, N.H., May 9, 2008 (PRIME NEWSWIRE) -- New Haven's multi-application Parcxmart Card(tm), designed as a city card to streamline operating expenses and increase revenues for on-street parking operations and merchants citywide, announces record usage in New Haven.
Michael Piscitelli, Director of New Haven's Department of Transportation, Traffic and Parking stated, "Since we launched the New Haven Card in 2006, the program has reached more than $905,000 in total transaction volume among local merchants, city departments, and at the City's on-street and off-street parking locations." Looking to the near future he added, "Given the continued growth of the program, we expect to reach the $1 million mark in June this year, and we are also excited about the launch of the new look City Card mid-summer, which will allow up to $500 to be loaded to cards, and offers an Instant Cool Rewards loyalty application along with additional participation from both local and regional merchants. Repositioning the existing card as a viable City Card with enough spending power and utility to meet our commuting public's needs is a logical step in what has become a valued addition to every downtown New Haven commuter and visitors' pocket book and wallet."
According to John Regan, President of Parcxmart Technologies(tm), "Local merchants are getting more involved in distribution and acceptance of the card, and consumer awareness has increased significantly as supported by the growth of the number of monthly transactions in the second year of operation, increasing by 100 percent over the same period a year ago."
Parcxmart's multi-application smart card is the first card of its kind to provide consumers with a means to pay for both on-street and off-street parking as well as goods at local merchants. Parcxmart's merchant network built around the parking zones eliminates the need for the city to market and sell cards to consumers as well as manage card transactions. New Haven has also expanded upon the first year of the card's success by becoming the first city in the nation to extend the use of the card for personal identification as well as for parking payment and purchases at local and regional merchants.
About Parcxmart Technologies, Inc. (www.parcxmart.com)
The Parcxmart(tm) Card solution is a comprehensive payment platform that uses smart card technology to offer commuters a convenient one card alternative to coins and cash at on and off-street locations. Founded in 2003, Parcxmart Technologies, Inc. is an electronic payment firm specializing in city payment solutions with its initial focus on the on- and off-street parking market. Its partners include leaders in secure electronic payment technologies in North America and Europe. Parcxmart offers the only smart card payment program that combines secure transactions, multi-party settlement, and interoperability among all participating cities, merchants, and consumers throughout its payment network.