Attributor Selected by AlwaysOn as OnHollywood 100 Top Private Company Award Winner

REDWOOD CITY, CA--(Marketwire - May 29, 2008) - Attributor Corporation, provider of the world's first Web-wide content tracking and programming platform, today announced it was chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. Attributor was chosen by the AlwaysOn editorial team based on a set of five criteria -- innovation, market potential, customer adoption, media buzz and investor value creation -- evaluating its role as an emerging leader and innovator in digital entertainment and media.

Now in its third year, the OnHollywood 100 is an annually recognized power list of the top private emerging technology companies in digital entertainment and media. Attributor will be honored among other OnHollywood 100 recipients on June 10-11, 2008 at the Sofitel Hotel in West Hollywood, California. The event welcomes executives from both the entertainment and the technology industries to identify and debate emerging trends that are disrupting user behavior and creating new opportunities, content strategies and monetization methods within the many verticals of the media industry.

"This year's OnHollywood 100 represents the brightest of the innovators in the new media space. We are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in the richest, most progressive conversations on Hollywood's digital movement," said Tony Perkins, founder and CEO of AlwaysOn.

"We're proud to be recognized as an innovative and valuable content monetization platform. This award validates that our goals are in line with publishers of all types," said Jim Brock, CEO of Attributor. "OnHollywood 100 is a distinguished award that highlights our commitment to all publishers seeking to generate increased revenue from their content online."

Formally launched in November of 2007, Attributor provides customers such as The Associated Press, Reuters, CondéNet, The Press Association and others with Web-wide visibility of how their content is being used, enabling them to identify new sales leads and revenue-sharing opportunities, monitor licensed uses, derive more links and earn better search engine placement.

ABOUT ATTRIBUTOR

Attributor is a privately held technology company headquartered in Redwood City, California. Its content tracking and programming platform enables publishers to build value with their content wherever it appears on the Internet. With Attributor, publishers can now program when, how and where their content is presented across the Web and social networks. Advanced fingerprinting algorithms, a large-scale crawling infrastructure and detailed contextual analysis provide publishers with Web-wide visibility of their articles, images or videos. Customers can identify new sales leads and revenue-sharing opportunities, monitor licensed uses and derive more links and better search engine placement. More information can be found online at http://www.attributor.com.

ABOUT ALWAYSON

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Standford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

Contact Information: MEDIA CONTACTS For Attributor Amy Neal LaunchSquad 415.625.8555 attributor(at)launchsquad(dot)com For AlwaysOn Elina Heng Terpin Communications 310.821.6100 ext. 108 elina(at)terpin(dot)com